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The Basics of DAM for Project Managers

Carlie Hill avatar

Carlie Hill

Director of Growth Marketing

3 min read

The Basics of DAM for Project Managers

When a project manager needs to deliver a project on time and on budget, project management, and productivity tools that include calendar, scheduling, and workflow capabilities are a priority. And when it's a creative project, these tools need to connect to a library of all assets, visuals, content, and media that are used in the project.

Using a digital asset management system that connects with your workflow and project management tools creates a single source of truth for media that helps streamline team collaboration. This saves valuable time spent searching for assets and, ultimately, gives project managers peace of mind that the team is enabled with the right assets at the right time.

4 Benefits of a DAM For Project Managers

A digital asset management system can dramatically improve project workflow and assist with common project challenges. By giving self-serve access to assets with a DAM, anyone on the team will be able to find assets more quickly and efficiently, while moving projects along.

Here are 4 benefits of a DAM for project managers:

1. Increased efficiency for internal processes,

2. Enhanced team collaboration,

3. Improved time-to-market, and

4. Easily protected and managed creative content.

creative spaces

If your organization is ready to start its DAM journey, the first step is to fully assess your current workflow. This will help determine your core business needs, and which vendors can help you achieve them.

4 Signs You Need a DAM

Between competing priorities and budget, timing is everything. While most organizations plan to migrate to a DAM eventually, here are 4 sure signs that you need to prioritize a DAM solution:

1. Your projects involve creative teams,

2. Your teams are geographically spread,

3. You work with multiple clients, partners, or vendors, and

4. Factors to consider when determining the right DAM solution.

wrike mediavalet integration

Once you have determined that your workflows would benefit from access to a centralized DAM and a corporate asset library, it’s important to review DAM solutions to determine which will be the best fit. Here are 4 important factors to consider:

  1. How many users will need access to the DAM?
    DAM pricing structures can depend on the number of users or administrator users, that have access to the platform. If you expect the number of DAM users to increase over time, or to expand DAM to other internal teams or external users, that pricing consideration needs to be included in your vendor comparison.
  2. What other platforms does your team use?
    Do you currently use project management software like Wrike or Workfront? Are there other platforms that need a centralized DAM library? If so, it’s important to select a vendor which can integrate with these programs. Ensuring your DAM system works in harmony with your existing tech stack is crucial to a successful implementation.
  3. What other departments or clients could benefit from the DAM?
    Will the solution be expanded to other departments or divisions, or will future clients need system access? Choosing a vendor that offers unlimited training and support will be crucial in expanding the use of your DAM system.
  4. What are your organization’s security requirements?
    It’s important to determine if a DAM vendor will meet the level of asset security and IT standards for your organization. In particular, companies who need to store assets in specific geographies should select a vendor that can back up and replicate copies of data within specific geographic data centers.

Ready To Get Started?

While it seems, there’s a lot to consider during a DAM project, it’s proven that adopting a crawl, walk, run approach can ensure success for your implementation in the short and long term. Check out this blog post for a step-by-step outline and expert advice for your journey.

MediaValet is a leader in cloud-based digital asset management that helps organizations manage, organize and share their digital assets, improving productivity and increasing ROI.


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