Using a DAM to Enhance Event Performance
Director of Growth Marketing
5 min read
Events are very important for the success of your marketing team and ultimately, your entire organization. In fact, in a recent survey from Bizzabo, 95% of respondents shared that events can have a major impact on achieving their business goals. But, while the importance of events is evident, they can be a major undertaking for the events team managing an excess of deliverables and deadlines.
From booth decor and giveaways to PowerPoint slides and print materials, events require a large amount of content – which can be incredibly difficult to properly manage. With this in mind, a digital asset management system (DAM) can be extremely valuable for keeping your content organized while planning and executing events.
Throughout this post, we will discuss how using a DAM can significantly improve the efficiency of your event planning and boost the overall performance of your events from start to finish.
Using a DAM for Event Planning
As mentioned, organizing events can be a demanding job – pulling you in many directions at once. A DAM can be used during the planning process to help to ensure that all digital assets are in one place and accessible from anywhere; keeping you organized and ready to go.
Here are three major ways that DAM helps event organizers stay on track:
1. Access Event Files in Seconds
Breathe easy knowing that all your print-ready files for materials like brochures, order forms, business cards, etc., are accessible in seconds, from anywhere. Having easy access to already-produced collateral means you have the option to reuse these materials or quickly update them to reflect any new information — saving time and effort for the creative department.
2. Quickly Convert Files to the Required Format
A DAM enables you to convert your digital assets to other file types on-the-fly. This enables you to provide event organizers with logos, headshots, and other sponsor material in the specific size and format needed. For example, if your logo is stored in the DAM as a 1000-pixel PNG, you could share it as a 500-pixel JPG directly from within the platform, without going through the hassle of converting it yourself or making requests to your design team. You can even crop images directly within the platform – perfect for when organizers need a headshot with a 1:1 ratio.
3. Share Large Files with Ease
With a DAM, you no longer have to worry about getting large files to event coordinators, printers, or agencies before the event. This is because all large-format videos, print files, graphics, etc., can all be shared with ease from within the DAM. With multiple sharing options, ranging from a download link for an email to fully-branded Branded Portals, a DAM offers sharing options that fit any situation. Additionally, if you’re managing your own event, you can add and categorize sponsor content within the DAM to keep it organized.
Using a DAM After an Event
Once events are over, there's still work to do. A DAM becomes very useful during post-event activities, such as following up with attendees and archiving files to be referenced in the future. When event-specific digital assets are appropriately stored and organized, it allows for the materials to be discoverable for years to come, extending their life and opening the possibility for re-use.
A DAM helps post-event activities in three big ways:
1. Store Media from the Event
After an event, all the digital media pieces that support the event can be organized and managed within the DAM. Materials created during the event, such as day-of photography and recorded sessions (both in-person or online) can be added to the DAM, where they’ll be tagged and transcribed. You can also store final PowerPoint presentations, to be referenced and repurposed for future projects or events, not to mention, the DAM metadata and tagging help this media to be super easy to find in the future.
2. Share Follow-Up Content with Others
Once everything is organized in the DAM, you can share it with attendees. This means that as a host, you can share day-of photos and presentations from the event with others and as a sponsor of another event, you're able to share follow-up content to entice leads and further engage those you spoke with. Additionally, using Branded Portals can help to share your content in an attractive, on-brand microsite — leaving an even better impression on clients and sponsors.
3. Organize Content for Future Reference
With a DAM, you can create specific categories to store all content that was used and created for a single event. This includes which signage decorated your booth, which content was used, which presentations were performed, and more. Taking advantage of this feature allows for a holistic view of each event’s related content and allows you to weigh on how each feature contributed to the overall event performance. In other words, when your content is categorized this way, it enables you to better analyze the event so you can make more informed decisions in future event planning. Additionally, you're able to reference the complete suite of event content years from now by referencing the category, regardless of if you were involved in the original event (or new to the company entirely).
DAM Makes Your Events Better
A DAM makes your events better by providing one central location for all your event content to be organized, managed, and stored. In a nutshell, a DAM helps you:
- Deliver content more easily to partners,
- Track content use across events,
- Preserve event assets for re-use, and
- Provide customers with a better post-event experience.
All in all, a DAM helps your events to run as smoothly as possible and ensures you achieve better overall results—from attendee satisfaction to developing positive relationships with sponsors and future clients. Are you ready to optimize the performance of your events with a DAM? To learn more about how a DAM can help you make the most out of your events, book a demo today!