It’s no secret that the future of marketing is content - rich, diverse, visual content is what’s created an opportunity for marketing teams to connect with their audiences, create long-lasting engagement with their brand and ultimately drive revenue and stand out from their competitors.
The demand for the highly impactful, unique content in a variety of formats for multiple different digital channels keeps growing. What’s not increasing is the budget or headcount of the creative departments. While every marketing material and digital campaign needs visual elements, there are ways to ease some of the workload for the design team and still stay on brand.
At MediaValet, we rely on a number of tools to help our marketing team create great visual content elements for a variety of digital and social channels. In this post, we’re sharing 4 of our favorite marketing tools that help us deliver visual impact and stay on brand without overloading our amazing graphic designers.
Canva is a hyper intuitive design app with easy drag and drop interface and a multitude of templates. This tool allows you to layer photos, frames, graphics and text, making it a great tool to use for social images, printouts and even presentation slides.
Canva has thousands of templates and an easy-to-use drag and drop design features that make it easy for even the least design-savvy person to create beautiful, attention grabbing visuals. with a premium package you have access to resizing, custom fonts, 400,000 free illustrations and photos, and more, but even the free version gives you more than enough functionality to create beautiful designs.
We mostly use Canva for our social media posts, and any time we need to add text to visuals, like holiday posts. Canva also allows us to make small adjustments to images (such as adding a logo or doing some make-shift cropping), the best part, we are able to accomplish all this without adding any extra work for our design team.
Our favourite website for finding high-resolution, high-quality photos and videos is Pexels. The visuals found on this site aren’t typical, cookie-cutter stock photos. You will find a wide variety of images of nature, city scapes and authentic, everyday life images, and the entire site is free (with an option to donate to talented photographers).
We use Pexels to find stunning, high-resolution images and videos for our presentations, social images and blog posts. You can even find 4K visuals on that site – nothing short of amazing!
Up next on our list of tools is Unbounce, a conversion platform for marketers with beautiful design templates and a/b testing functionality. Unbounce has built a reputation for giving those without any HTML or design experience the ability to build flawless, high-converting landing pages, and they don’t disappoint! On the site, you have the ability to start from scratch or build from thousands of template options, giving you endless design options for any industry. There are plenty of training modules and stand by support helping you to master the tool, but once you get the hang of it you can build landing pages in as little as an hour.
At MediaValet, we use Unbounce for our landing pages! The ability to quickly build clean and well-designed landing pages allows us to experiment with designs, A/B test, and, ultimately, deliver the best experience to our visitors.
Office 365 MediaValet integration
What we also do is use our own platform, MediaValet Digital Asset Management as a single source for all of our content, visual and brand assets. We also have a handy plug-in in all of the Microsoft Office Applications like PPT, Word, Outlook and Excel that allows us to quickly pull in images from MediaValet, insert them into the documents and use design suggestions for striking layouts. Once again, this enables our team to create beautiful resources without distracting our design team from new and creative projects.
So what does our design team use to increase their efficiency and accelerate the speed of production? Well, they use MediaValet Creative Spaces, the hybrid cloud-to-desktop application that enables the team to leverage assets from MediaValet cloud DAM with the local speed and automatically sync all the work in progress materials and assets into cloud DAM. Photos and images are available immediately, without the delay of cloud downloads, and created assets are automatically synced into the corporate library.
To find out more about MediaValet Creative Spaces and how it helps accelerate creative production, download Creative Spaces brochure here: