How Vaisala Uses MediaValet to Empower Content Creators & Global Partners

Who is Vaisala? 

Vaisala is a global leader in measurement instruments and intelligence for climate action. With almost 90 years of innovation and expertise, Vaisala employs a team of close to 2,500 experts committed to taking every measure for the planet.  

Vaisala’s on-premise DAM, housed in Helsinki, had served them well for years, but it was reaching the end of its lifecycle. As the company’s digitalization strategy evolved, so did the demand for modern asset distribution.  The on-premise solution limited the digital strategy:  

End of Lifecycle: Their legacy on-premise DAM system no longer met the company’s growing needs. 

Slow and Inconsistent Performance: Employees and partners outside Finland experienced performance lags, making asset retrieval frustrating and inefficient. 

Limited Global Distribution Capabilities: With a renewed digitalization strategy, Vaisala needed a DAM that could efficiently manage and share assets to front-end touchpoints. 

Vaisala implemented MediaValet’s DAM to accommodate the changing needs of its global operations. The platform is now used by 1,200 users across the organization and partner network for various tasks, including: 

Global Asset Distribution: Marketing, brand, and product management teams use the DAM to upload source materials that can be accessed by global internal teams. 

Partner Empowerment: Vaisala’s global partner network accesses the DAM to find and use promotional assets such as product images and brochures. 

E-commerce and Documentation Portal Integration: The DAM is integrated with Vaisala’s digital touchpoints, such as their online store and documentation portal, for seamless asset distribution. 

Vaisala’s transition wasn’t just about moving to the cloud—it was about finding the right solution tailored to their needs. MediaValet provided a suite of features that transformed their asset management process, ensuring seamless distribution and usability across digital touchpoints. 

Cloud-Based Performance: Moving away from on-premise hosting to the cloud meant teams worldwide could access assets without latency issues, significantly improving the user experience for both internal teams and external stakeholders. 

CDN Linking and Access Controls: MediaValet’s robust content delivery network (CDN) ensured that assets could be distributed easily while maintaining granular control over permissions. This allowed marketing, sales, and product teams to share content securely without worrying about unauthorized access. 

Seamless Integrations: MediaValet’s API integrations allowed Vaisala to embed the DAM into their broader tech stack, including their e-commerce platforms and content delivery platforms, enabling an improved digital customer experience. 

Since implementing MediaValet, Vaisala has experienced a notable shift in how they manage and distribute digital assets across their global network. The transition to a cloud-based DAM has removed previous performance bottlenecks and allowed for seamless collaboration between teams and partners worldwide. 

Global Accessibility: No matter where they are, employees and partners have immediate access to the latest brand and product assets. With MediaValet’s distributed network, performance issues that once plagued offsite teams have been eliminated, ensuring smooth access to high-quality digital content. 

Faster Content Distribution: Assets are now readily available to external partners, allowing them to integrate product images and marketing materials into their own channels. 

Improved Usability: The DAM’s intuitive interface reduces the learning curve and increases adoption. The wizard-driven upload process simplifies content contribution for marketing teams, while an advanced metadata model ensures that assets are easily searchable. 

Effortless Scaling: With over 1,200 users onboarded, Vaisala has been able to scale DAM adoption quickly without overburdening IT teams. Thoughtful category design and access controls ensure that assets remain organized and accessible to the right audiences without complexity. 

Optimized Partner Engagement: Vaisala’s global partners can continue to self-serve and retrieve the assets they need with reduced effort required from internal teams.