Music Tribe

Before MediaValet, Music Tribe’s FACE Division juggled multiple platforms—Adobe AEM, SharePoint, NAS, and Confluence—to store, manage, and share creative assets. The result? Scattered storage, duplicated content, and versioning nightmares.

Each tool had its own shortcomings: limited metadata, no true version control, and interfaces that slowed teams down. Requests from brand teams and partners were hard to track, and worse—delays and outdated content were making their way into public-facing platforms.

“As our asset volume grew, so did the chaos,” said Jen Tan. “We knew we needed a centralized system that could support our global team, speed up workflows, and support our Industry 4.5 strategy.”

Industry 4.5 is Music Tribe’s human-centric evolution of Industry 4.0, a concept introduced by its founder and CEO, Uli Behringer. While Industry 4.0 focuses on automation, data exchange, and smart manufacturing technologies, Industry 4.5 takes it a step further by putting people at the center of the digital transformation.

In the context of their DAM implementation, Industry 4.5 means MusicTribe is using MediaValet not just for storing assets—but as a foundational part of an intelligent, automated, and human-centered content ecosystem.

The FACE Division selected MediaValet to become their single source of truth—a modern, intuitive DAM that could keep up with the creative engine behind 11 global brands.

MediaValet now powers every stage of their content lifecycle:

With a content engine supporting over 10 globally recognized brands, Music Tribe’s FACE Division depends on MediaValet’s feature-rich platform to power collaboration, enforce brand governance, and automate asset delivery across the organization.

Here are the features making the biggest impact on their day-to-day operations:

Metadata & Tagging

AI-powered metadata and tagging structures make it easy for teams to locate the exact file they need—instantly. Whether searching for the latest product renders or social-ready videos, smart filters help reduce noise and surface only relevant, approved content.

“With proper tagging and naming conventions, teams understand how assets should be used without needing to clarify every time,” shared Jen Tan.

CDN Integration for Real-Time Publishing

CDN links are used extensively across Music Tribe’s ecosystem—from brand websites to B2B and community portals. Anytime an asset is updated in MediaValet, it’s automatically updated across every platform where that asset appears.

“If we update a file in MediaValet, it’s instantly updated everywhere it’s published. That’s been a game changer for us,” said Jessie Biros.

This approach eliminates the need to manually upload, replace, or revalidate assets across platforms—accelerating time to market and ensuring brand consistency at every touchpoint.

Version Control & Governance

Before MediaValet, asset overwrites were common and tracking changes across SharePoint or NAS was a challenge. Now, the team benefits from version history, approvals, and access control—ensuring everyone’s using the right file, every time.

“Version control and check-in/out prevent duplication and ensure everyone is working with the most up-to-date, approved files,” said Dawn de Guzman.

Creative Cloud Integration

The Adobe Creative Cloud integration lets designers access and save assets directly from tools like Photoshop or Illustrator. This eliminates download/upload cycles and lets the team move faster from concept to delivery.

Automation & Open API

Music Tribe’s advanced teams also take advantage of MediaValet’s open API, enabling workflows such as bulk CDN link generation, attribute updates, and future integrations with platforms like SharePoint, ERP, and PIM systems.

“We leverage MediaValet’s API to automate repetitive tasks and align with our Industry 4.5 automation goals,” shared Johnny Camagong. “It’s all about reducing manual effort and improving scalability.”

Analytics & File Recovery

With insights into content usage and the safety net of file recovery features, teams can measure performance and recover from accidental deletions without missing a beat.

Since switching to MediaValet, the FACE Division has transformed the way it manages, shares, and publishes content:

By centralizing all digital assets into a single, easy-to-navigate platform, teams are eliminating hours spent hunting for assets and have confidence they’re always working with the latest, approved files—no more second-guessing or recreating content.

Content creation has also accelerated with the MediaValet DAM. The FACE team cites streamlined access to pre-approved assets and built-in collaboration tools like Branded Portals and Adobe CC having enabled over 11 brands to consistently produce high-quality creative campaigns at scale.

Perhaps most notably, the team has seen an increase in the speed of delivering branded campaign assets. What once required manual zipping, emailing, or uploading to various channels can now be done in bulk via MediaValet’s Branded Portals and CDN links—empowering internal stakeholders and external partners alike to access exactly what they need, when they need it.

The team also reports better internal collaboration, brand consistency, and scalable content publishing across platforms.

“With MediaValet, we no longer waste time digging for files or sending assets through email chains,” said Dawn de Guzman. “We’ve simplified everything from production to publishing.”

Did anything else stand out? The onboarding and support.

From planning to post-launch, Music Tribe praised the collaboration and responsiveness of the MediaValet team—including personalized support from their dedicated Customer Success Manager and CTO.

“MediaValet’s support team has been consistently proactive and solutions-oriented. They’ve helped us adopt best practices while responding quickly to our feedback,” says Jessie Biros.

As part of their broader digital transformation, Music Tribe is planning future integrations with SharePoint, ERP, and a Product Information Management (PIM) system. MediaValet will remain the central repository, with product assets flowing from PIM into MediaValet and out via CDN.

With powerful automation and a human-first mindset, the team continues to unlock time savings, creative freedom, and smart scalability—redefining professional audio for the digital era.

Want to learn how MediaValet can impact your organization? Reach out to us today to find out!