70+ Digital Marketing Statistics to Drive 2021

70+ Digital Marketing Statistics to Drive 2021

This blog post was originally posted in December 2018 and has been updated.

Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite audiences. From trusted and true digital strategies to creative experiments, it is helpful to understand what works well across marketers and industries.

Here, we’ve compiled 70+ powerful statistics to help you navigate the digital marketing landscape and build a strong strategy for 2021.

Digital Marketing
Visual Content
Blogging
SEO
Landing Pages
Photos
Videos
Infographics
Social Media
Instagram
Facebook
Twitter
Instagram
YouTube

 

Digital Marketing45% of organizations don't have a clearly defined digital marketing strategy

Despite digital being a key component of marketing for several years, almost half of marketing teams still aren’t properly documenting their digital marketing strategy. However, those that do report greater success compared to those that don't. This could represent an advantage for those with a documented digital marketing strategy.

Visual Content

Visual content is no longer a nice-to-have – it’s table stakes to rank higher and attract consumers better than the competition. It makes content more memorable and builds trust among consumers. In 2021, building beautiful, eye-catching visuals is essential to any digital marketing strategy.

Blogging

Blog posts with 2000+ words typically rank higher in search engines, as they are more likely to include higher quality content than short-term blog posts. However, it’s still important to enrich the text with visuals, headers and highlights to make it easily digestible to both readers and search engines.

SEO

Search engines frequently prioritize video content to appear first. Using a combination of relevant written and visual content is important to rank higher on Google and capture a larger audience. Long-form keywords can be incredibly effective, as people are getting more specific about what they’re looking for to sift through the vast amounts of content available.

Landing Pages

Landing pages require testing and adapting for success. They provide a rare ability to experiment and gain a deep understanding of audience preferences but require discipline and commitment over time to generate significant results.

Photos

It's easier for brains to process visuals over text, so using photos makes it easier for your audience to retain information and, ultimately, remember you. Photos are a core part of most marketers’ strategy, making unique, custom photography an important component to consider across both B2B and B2C industries.

Video

Video has been gaining importance exponentially in the marketing industry, expanding into live video, webinars, social stories and more. Improvements in mobile technology and a surge in video tools available have made a video strategy possible for any budget, allowing smaller marketing teams to take advantage of this popular form of content.

Infographics

Infographics remain an important element of a B2B marketer's content plan, especially those that have complex offerings. They not only allow marketers to summarize information into something more digestible, they also tend to get better engagement than most other content types.

Social Media

With billions of social media users worldwide, businesses have the opportunity to get in front of ideal customers and create deep emotional engagement with their brands. As a significant driver of traffic and, in some cases, sales, understanding where your customers and competitors are active on social media is important to success.

Instagram

Instagram is quickly becoming one of the most engaging social media platforms - and not just among Generation Z. With users making purchases based on the products they see on their feeds, Instagram offers the opportunity to drive business, especially in highly-visual B2C industries.

Facebook85% of videos on Facebook are watched without sound

Video represents a large opportunity for businesses on Facebook. But, with such a high percentage of video being watched while users are on-the-go, videos need to be digestible without relying on sound (using subtitles and adding clarity). This will allow users to watch from anywhere, without having to use headphones or disturb people around them.

Twitter

Twitter, while not renowned for its ability to drive sales, gives businesses a fantastic platform for updating customers and responding to customer service inquiries. Businesses can use Twitter to improve relationships with their customers and increase positive feelings for the brand.

LinkedIn

While it’s important for both B2B and B2C organizations to have an active profile on LinkedIn, in terms of marketing, LinkedIn offers the most success in the B2B industry. Connecting companies with high-level influencers and decision-makers, LinkedIn helps drive relevant traffic and impact sales.

YouTube

As it becomes harder and harder to reach customers with video advertisements, thanks to the addition of PVRs and streaming services, YouTube represents a massive opportunity for marketers. But, it’s important to note that companies only have about 2 seconds to grab attention, so video ads need to start with a bang.

These statistics make it crystal clear that visuals are the present and future of digital marketing. Download our eBook today to see how AI can help you power your digital strategy in 2021.

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