Monumental Sports & Entertainment

Before implementing MediaValet, MSE faced significant challenges with managing their vast array of digital assets. Creative assets were scattered across various cloud storage servers, shared drives, and local drives, and source files were difficult to locate without a centralized system or oversight.

While a standard request process was in place, many clients were not using the systems and when they did, it simply wasn’t meeting their needs.

This disorganization led to inefficiencies in asset retrieval, use, and brand consistency. There was no single source of truth, causing considerable delays in accessing the right files and inconsistencies in asset usage, which hindered marketing and operational efforts across the organization.

One major goal at MSE? Better align creative efforts with marketing initiatives. It was imperative to cut down on the time designers spent on administrative tasks, file management and client outreach so they could spend more time where their talent lies – in the creatives process!

That’s why in 2020 MSE turned to MediaValet, and haven’t looked back!

MSE uses MediaValet to streamline their digital asset management across various internal properties, teams, and enterprises and to enable better workflows and processes for creative and marketing teams.

The centralized hub houses each properties’ assets, with a detailed categorization, grouping, and selective access to ensure content is reviewed only by those who need to see it.

“We have so many different and unique properties under one very strong and unified brand. So sometimes it is important to share assets, but in many ways these teams and these properties independent operate independently. And so, we favor a tailored view of assets.”

They break the library down into several views:

And the team goes even further to protect content by enabling custom access and approval permissions:

Due to the sheer size of MSE, collaboration is incredibly important. Having a standard process for design requests is so helpful for MSE, which is why the team loves using the Wrike and MediaValet integration so much.

When a request is submitted to Monumental Design for new creative, it goes through the lifecycle within Wrike and is then published directly to MediaValet.

The marketing team then takes all the approved materials and packages everything together into one share link to get the assets to those who need them.

This integration has automated everything to ensure that submitting a request through to fulfilling it is simple and straightforward. And now, clients and internal users use the request system properly!

The team has found that mapping ability between systems has made the process even smoother, matching categories in both Wrike and MediaValet to enable a seamless transition from one platform to the other.

Eliminating extra steps for designers was key:

“The connection between MediaValet and Wrike is so wonderful!” 

The team at MSE uses several MediaValet features to support their collaborative teams and ensure seamless processes and workflows are in place. They also strive towards strong external access without compromising on maintaining brand security.

The team uses:

Integration with Wrike

The MediaValet and Wrike integration truly enhances MSE’s project management capabilities by connecting workflows from the initial creative request in Wrike directly to the final asset storage in MediaValet, significantly reducing administrative overhead and improving project turnaround times.

Branded Portals

Custom portals for each team and major event, centralizing assets like logos, marketing materials, and campaign collateral, which streamline external and internal communications.

The team has about 60 Branded Portals, “we absolutely love them.”

Face Recognition

Utilized extensively by the marketing and media teams to quickly locate images and videos of specific players, Face Recognition has been particularly useful during fast-paced periods like trading seasons.

“We love Face Recognition here! We’re always in the middle of a trade deadline or something so when we go through a trade we used to scramble to find every instance of their face. Now, we click through to the right category and find them all in seconds!”

The integration of MediaValet into MSE’s operations has brought about transformative changes.

By using a DAM, the team at MSE has not only improved operational efficiencies but also supported strategic marketing initiatives, leading to better brand management and enhanced team collaboration.

The establishment of a unified DAM system has eradicated previous inefficiencies related to asset storage and retrieval, saving considerable time and reducing frustrations among team members.

The team manages 12 properties from one single library, ensuring clear ownership over each contained space and effective collaboration across a huge usership base.

“We have about 250 users and 12 different properties to manage and MediaValet has truly enabled us to do that!”

Branded Portals have notably enhanced the way campaigns are managed and executed, providing teams with easy access to all relevant materials, which has been crucial for maintaining brand integrity across multiple platforms.

The ability to tag and categorize assets extensively within MediaValet has led to improved organization, making it easier for different departments to find and reuse assets, which in turn supports MSE’s branding consistency across all channels and campaigns.

“We know that anything in MediaValet is already approved by marketing and is on-brand.”

The seamless integration between MediaValet and Wrike has streamlined the creative process, from request to final approval and asset publication, creating a more cohesive workflow and reducing cycle times for project completion.

Automating tedious tasks, and ensuring simplicity for users has improved adoption rates of the request process and saved the team precious time, again and again!

MediaValet has empowered MSE to leverage their assets more effectively, supporting their growth and maintaining their status as a leader in the competitive arena of sports and entertainment.

With the successful rollout and adoption of MediaValet and Wrike, Monumental Sports & Entertainment has transformed their digital asset management. If you’d like to learn how MediaValet could impact your organization, reach out today!