G2 Best DAM Vendor The 2025 G2 DAM Vendor Report Get the Report If it’s finally time to invest in a DAM, or to upgrade to a better DAM platform, the G2 DAM Vendor Comparison Report is the go-to report. In the latest edition, you can compare the strengths of digital asset management platforms like Brandfolder, Bynder, Canto, and MediaValet. These strengths are in the areas that matter most to customers — including ease of use, support, video capabilities, brand management, and ROI. This peer-powered report reveals the DAM platforms rated as Market Leaders by G2. If you’re evaluating digital asset management platforms, this is the insider insight you need before making a move. Market Leader is the top level in the ranking system. Products in the Market Leader level are rated highly by G2 users and have considerable market presence. Not all DAMs are created equal. Read the report to learn what to look for in a DAM platform. Chapter 1 A DAM That’s Easy to Work With Chapter 2 A DAM That Makes Content Flow Chapter 3 A DAM That’s Worth the Investment Chapter 4 Behind the Report Chapter 1 A DAM That’s Easy to Work With When you’re rolling out a DAM platform, the technology matters — but the team behind it matters even more. MediaValet leads the pack in key service-related categories, because we prioritize partnership, not just product. Unmatched support at every step Support 95% MediaValet 94% Bynder 90% Brandfolder 92% Canto Support isn’t an add-on at MediaValet — it’s a core part of our offering. Every customer is paired with a dedicated onboarding manager to ensure a smooth start and a dedicated customer success manager for long-term success. Unlike other vendors, unlimited support and training are included with your subscription — no upsell required. Our support team is available by phone, chat, or email, helping you avoid downtime and maximize efficiency. According to G2, MediaValet earns the highest support rating among its peers — and our customers notice. As one user put it: The quality of support at MediaValet has been game-changing… even minor issues get resolved within the day.Emily HegranesUS Naval Institute A partner worth recommending Likely to Recommend 91% MediaValet 88% Bynder 89% Brandfolder 90% Canto MediaValet customers are among the most likely to recommend their DAM solution — and it shows in our G2 reviews. This isn’t just about having a great interface or cool features — it’s about being a trusted partner that teams can rely on. G2’s “Likelihood to Recommend” metric places us ahead of competitors like Bynder, Canto, and Brandfolder, reinforcing what we already know: our commitment to customer experience drives results and loyalty. MediaValet makes organizing and accessing our images and videos a breeze. The new AI features have really added to our ease of access. I would easily recommend MediaValet to anyone looking for a Digital Asset Management system.Guillermo AngelDigital Communications Consultant, City of Kelowna Setting you up for long-term success Time to Go Live (in months) 3 MediaValet 3.93 Bynder 3.12 Brandfolder 2.52 Canto Getting live quickly is great — but getting live confidently is better. MediaValet’s onboarding timeline reflects a thoughtful, hands-on process designed to set your team up for long-term success. While Canto may boast shorter implementation time, it can often come at the cost of internal alignment, proper configuration, and adoption. At MediaValet, we strike the balance — getting you up and running faster than Bynder and Brandfolder, while investing more time than Canto to ensure everything is built around your actual needs. Every customer is assigned a dedicated onboarding manager who walks through configuration, user training, and team workflows. And once you’re up and running, a customer success manager takes over to drive ongoing engagement, adoption, and ROI. Our streamlined deployment process, proactive onboarding, and intuitive UI reduce friction across departments — so your entire team can get value from the platform faster. MediaValet is easy to use, visually pleasing, and the ability to add and remove contributors is simple. MediaValet offered better customer service, better pricing, better onboarding process, more visually appealing/user friendly, and less aggressive sales team than other DAM vendors we looked at.Jill OCape Breton University Chapter 2 A DAM That Makes Content Flow MediaValet is purpose-built for the way creative, marketing, and brand teams actually work. From video intelligence to advanced brand control, we offer tools that simplify complexity, streamline production, and empower global collaboration. Smarter video management Video Management 90% MediaValet 87% Bynder 89% Brandfolder 88% Canto As the demand for video content surges, many DAM platforms struggle to keep up. MediaValet doesn’t. Our video capabilities go beyond storage — we enable deep search, management, and activation of your most valuable content. With AI-powered video intelligence (AVI), you can automatically tag, transcribe, and translate video assets in over 60 languages. Time-stamped metadata lets you search by exact clip or frame, making editing and reuse effortless. The MediaValet Customer Success people have helped us get the most out of our DAM. MediaValet worked with videos better than the others.Jack RowleyDigital Asset Manager, The Fred Rogers Company Enabling stronger brand consistency Brand Guidelines 91% MediaValet 87% Bynder 87% Brandfolder 87% Canto Maintaining brand consistency is tough — especially with growing teams, multiple channels, and distributed partners. Keeping everyone aligned is a major challenge to scaling brands. MediaValet makes it easy. MediaValet’s Brand Portals enable teams to confidently self-serve the assets they need — from product shots to presentation templates — knowing they’re always brand-compliant and up to date. Our Brand Portals keep every asset, message, and visual aligned with and organization’s core identity. And with granular permission controls, you can manage how every piece of content is accessed, used, and shared — minimizing risk and maintaining control. We’re an international company with a lot of moving pieces — MediaValet lets our team confidently grab-and-go from one central place.Jon GruskyHYTORC Empower smarter decisions through analytics Analytics 85% MediaValet 78% Bynder 79% Brandfolder 80% Canto Your assets hold value — but you can’t unlock it without insight. MediaValet’s built-in analytics and dashboards provide clear data on asset usage, team activity, and content performance. Customers use these insights to: Identify power users and offer targeted training Prioritize content updates based on actual demand Measure engagement by region, team, or asset type Justify DAM ROI with real performance metrics With G2 users ranking MediaValet far ahead of competitors in Analytics, it’s clear our tools help organizations do more with their content — not just store it. Chapter 3 A DAM That’s Worth the Investment Adoption rates that drive results Adoption 64% MediaValet 47% Bynder 58% Brandfolder 60% Canto The best platform in the world won’t help if your team won’t use it. That’s why MediaValet is built for adoption. Our clean UI, intuitive navigation, and unlimited training ensure teams of all skill levels can confidently use the platform — and stay using it. Higher adoption translates to better asset usage, less duplication, and a faster return on investment. And now, MediaValet has an even better, more intuitive interface than ever before. Based on customer feedback, this revamped UI takes DAM to the next level, offering an intuitive, streamlined experience that anyone can master—whether they’re a seasoned DAM professional or just getting started. Scoring better than our competitors just got even easier. Fewer bottlenecks for faster results Workflow Management 91% MediaValet 88% Bynder 89% Brandfolder 90% Canto One of the most underestimated cost drivers in content production is inefficient workflows. MediaValet helps eliminate this issue by supporting every stage of the content lifecycle — from initial brief to final approval. With built-in Proofing, Version Control, and integrations into platforms like Adobe Creative Cloud, Wrike, Monday.com, Asana, and Microsoft 365, MediaValet brings your entire creative and marketing workflow into one central place. This reduces back-and-forth, simplifies approvals, and gives everyone on the team visibility into project status. Creative teams can focus on creating, marketers can launch faster, and stakeholders can review and approve assets — all without leaving the DAM. By eliminating silos and accelerating approvals, MediaValet helps teams get campaigns out the door faster — and frees up time for strategic, creative work. MediaValet is great for organizing and sharing assets within our team and with our vendors. They have helped speed up the process of finding and sharing photography, videos, logos and other brand assets.Jocelyn ScearsManager Graphic Design, 84 Lumber Delivering ROI in record time Time to ROI (in months) 10 MediaValet 16 Bynder 17 Brandfolder 14 Canto According to G2 data, MediaValet customers achieve ROI faster than any of our top competitors — with an average time to ROI of just 10 months. Compare that to 14 – 17 months for others in the market, and it’s clear: MediaValet delivers value quickly. Based on findings from the 2025 DAM Trends Report, MediaValet customers: Save 13 hours per week on asset-related tasks Reallocate 78% of their resources to other high-value tasks These time savings result in real-world cost reductions and productivity gains across marketing, brand, and creative teams. With MediaValet in place, our team performs better. It improved productivity and boosted ROI across our entire asset lifecycle.Dennis WashingtonTDIndustries Chapter 4 Behind the Report About G2 G2 is the largest and most trusted third-party software and professional services review site. Boasting “real time” advice from industry peers, this tech marketplace keeps up with the pace, and helps find the right solutions for real world businesses. On an annual basis, more than 80 million people use G2 to research, buy and manage software and services for their businesses. The recently released, Spring 2025 Vendor Comparison Report, in the digital asset management (DAM) category is based on peer reviews. MediaValet has been labeled a “Market Leader” in the DAM space. About MediaValet MediaValet stands at the forefront of the software-as-a-service digital asset management and creative operations industries. Built exclusively on Microsoft Azure and available across 61 Microsoft data center regions in 140 countries , MediaValet delivers unparalleled enterprise-class security, reliability, redundancy, compliance, and scalability; while offering the largest global footprint of any DAM solution. In addition to providing enterprise cloud-native DAM capabilities at a global scale, desktop-to-server-to-cloud support for creative teams, and overall cloud redundancy and management for all source, WIP and final assets, MediaValet offers industry-leading integrations into Adobe Creative Suite, Microsoft 365, Workfront, Wrike, monday.com, Drupal, WordPress and many other best-in-class 3rd party applications. Where does MediaValet come out on top? MediaValet is one of the highest-ranking DAMs in multiple categories. We’ve chosen the 11 categories we’re most proud to win against competitors. Read each of these sections to see what our customers love most: We’re a DAM lot better to work with We make managing content a DAM lot easier We save you a DAM lot more money Let’s have a DAM good time To learn more about how to transform your video asset management, book a demo with one of our product experts. Book a demo
