Air North Selects MediaValet to Protect 40 Years of Media Assets

MediaValet Team

Vancouver, BC – May 10th, 2017 – MediaValet Inc. (TSX-V:MVP), a leading provider of cloud-based digital asset management software, is happy to announce that Air North, Yukon’s Airline, has selected MediaValet to create a global media hub that will support its expanding sales and marketing operations and to protect its 40 years of historical assets.

Founded in 1977, Air North offers scheduled service flights throughout the Yukon and surrounding areas, as well as to Vancouver, Kelowna, Calgary, Edmonton, Yellowknife, and Ottawa. Air North also has an active charter services operation with bases in Yukon as well as Vancouver and Edmonton. Some of its main customers include the B.C. Lions football team and its fans, as well as various luxury sport fishing lodges on Haida Gwaii, leisure companies in Reno and Tahoe, and energy companies in Alberta. With a diverse range of operations and a rich history, Air North has developed a large collection of digital assets that has become increasingly difficult to manage.

Before selecting MediaValet, Air North utilized various cloud-based file management and storage systems, on-premise servers, and staff’s desktop computers to store its digital assets. As a result, Air North has faced challenges in terms of being able to find and keep track of assets, manage the use of assets, and, most importantly, to protect critical assets from misuse and loss.

”As we celebrate our 40th anniversary and look back at all the amazing things we’ve achieved and been lucky enough to capture in various media formats, we’ve decided to take managing and protecting our assets seriously,“ commented Debra Ryan, Strategic Planning & Alliances Manager. ”We have finally made the decision to find a system that would not only protect our assets from the threat of being lost but to also help us manage and track the use of our assets. We chose MediaValet as we love their product, their team, and the way they do business.“

Having selected MediaValet’s core enterprise package, Air North will benefit from MediaValet’s industry-leading triple redundancy, geo-replication, and security features as well as MediaValet’s media rendering, version control and rights management modules.

“Air North’s struggle is not unique. Every single day companies call us with similar stories of asset loss, misuse, and inaccessibility,” commented David MacLaren, founder and CEO of MediaValet. “We’re excited to help Air North take control of their assets and give them the peace of mind that their assets are secure and well managed at all times. We’re confident we’ll not only save Air North time and money in marketing operations but also help them realize an immediate increase in the ROI of their historical and current media assets.”

About Air North

Air North, Yukon’s Airline, delivers genuine and authentic Yukon hospitality to travelers looking to explore the Yukon and other parts of Canada. Air North delivers a unique hands-on touch in all aspects of its business; in fact, President and co-founder, Joe Sparling, regularly operates as Boeing 737 captain on Air North’s flights. Air North is a main driver of socio-economic development in the North, for it is one of the largest private sector employers in the Yukon, employing over 300 Yukon-staff in addition to its 300+ staff based in Vancouver and its other Southern destinations. Further, one in fifteen Yukoners has an employment or equity stake in the Company, and the Vuntut Gwitchin First Nation of the remote community of Old Crow, Yukon is a major shareholder. At YVR (Vancouver) Airport, Air North provides check-in and other ground handling services to some of the world's biggest airlines, showing the world what Yukon hospitality is all about.

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About MediaValet Inc.

MediaValet stands at the forefront of the cloud-based digital asset management industry. Built exclusively on Microsoft Azure and available on 38 highly secure and hyper scalable Azure data centers around the world, MediaValet is uniquely equipped to meet the digital asset management needs of any organization, no matter its size, its industry or its location. Cutting-edge technology, exceptional product design, and unlimited friendly customer service are at the core of MediaValet’s DNA – ensuring exceptional customer and user experiences are delivered at all times.

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For further information, please contact:

David MacLaren, CEO | [email protected] |  Tel: (604) 688-2321

Babak Pedram, Investor Relations | [email protected] | Tel: (416) 644-5081

“Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.”