The Challenge
Poorly Performing Storage Systems
Like many growing organizations, CAI was struggling with a fragmented and unsustainable approach to digital asset management. Assets were scattered across SharePoint servers, prone to duplication, and difficult to distribute at scale. With 65 chapters, each of those with their own teams and staff turnover, delivering brand kits via CD or USB drives meant content was frequently lost in transitions, and chapters often went rogue, creating their own materials without following brand guidelines.
The communications and marketing team, led by VP Cori Canady, was spending valuable time fielding individual requests, gathering files, and managing version control manually. Sponsor logos were being pulled from outdated sources. Event content was living directly on the website, bloating it to over 15,000 individual pages and slowing performance to a crawl.
The core pain points were clear:
- No single source of truth for brand assets
- Inefficient, outdated content distribution to chapters and members
- Website overloaded with heavy media files, hurting page load times and SEO
- No scalable system for managing event content before, during, and after events
The Use Case
A Content Activation Engine
CAI implemented MediaValet roughly five years ago, initially to solve the chapter distribution problem. But what started as a better filing cabinet quickly became something far more powerful: now, it powers content activation across the organization.
A Self-Service Platform that Saves a Lot of Time and Effort
Before MediaValet, colleagues would pull Cori away from her own work to gather files for them. Now, staff go to the DAM first before creating anything new: “they naturally are going there to just check first before they go off and create something.”
The DAM is not only saving Cori time on redundant tasks, but saving on storage costs and effort spent on recreating existing files and assets.
For years we’ve had an internal Windows server, where assets were stored in folders. People would just save files wherever they wanted to, so we had a number of duplicates. I was getting constant emails or phone calls: “Could you pull together everything we have on this and put it in this folder for me?”
Cori Canady
Vice President, Communications, Marketing & Creative
Empowering 65+ Chapters with Brand Kits
Rather than shipping physical media or flooding inboxes with large attachments, CAI gave each chapter an account in MediaValet. Brand guidelines, logo files, PowerPoint templates, and social media graphics are now stored, organized, and instantly accessible. There are no more lost thumb drives and no more off-brand chapter materials.
A Single Source of Truth for Sponsor Assets
One of MediaValet’s most impactful use cases at CAI has been maintaining a centralized, up-to-date sponsor and advertiser logo library. Previously, the same external contact might send assets to multiple team members, resulting in different versions being used across email campaigns and event collateral; a frustrating and brand-damaging inconsistency.
It really has helped us reinforce that single source of truth and be sure that we’re using what our partners and clients want us to be using.”
DAM and AI
DAM and AI Features Driving Success
CAI implemented MediaValet roughly five years ago, initially to solve the chapter distribution problem. But what started as a better filing cabinet quickly became something far more powerful: now, it powers content activation across the organization.
Face Recognition for Smarter Asset Discovery
CAI leverages MediaValet’s AI-powered Face Recognition to streamline the process of identifying and tagging individuals in event photography.
Rather than manually sorting through hundreds or thousands of photos post-event, the team can quickly surface images of specific speakers, award recipients, and attendees; dramatically reducing the time spent on photo curation and delivery.
As CAI continues to mature its tagging and keywording practices, AI-assisted search and metadata tools are helping the team build a more discoverable, self-serve library that reduces the burden on the marketing team to field individual asset requests.
Branded Portals: The Event Content Game-Changer
The introduction of Branded Portals transformed how CAI manages event content. Today, CAI builds polished, organized portals for every major event without any web development required.
Before events, Portals serve as promo kits for speakers, sponsors, and exhibitors. Pre-built social media graphics and sample copy are loaded in so participants can immediately start promoting their involvement, driving registrations and buzz.
After events, Portals become the delivery mechanism for complimentary headshot sessions offered to attendees. CAI’s photographer captures each attendee’s name badge alongside their headshot, enabling the team to tag and name files accurately. Attendees can then search for themselves directly in the gallery, giving participants shareable content they naturally post to their own social channels, further amplifying CAI’s event reach.
It really has helped us reinforce that single source of truth and be sure that we’re using what our partners and clients want us to be using.”
Seamless Integration with Microsoft 365
The MediaValet connector for PowerPoint and Office 365 has been widely adopted across CAI’s eight departments. Team members can source approved assets directly from the DAM while building presentations. There’s no more tab-switching, downloading, or searching through shared drives, saving the team a lot of time.
There’s a logo system that CAI is the head of, including a specific version of the logo for each individual chapter. As you can imagine, with print files for each chapter, just the logo files alone are a huge section of our storage within MediaValet. In the past we’ve manually provided them with graphics, content and logos that would help them promote national activities or events that the headquarters was spearheading. Now, this is seamless with MediaValet.
The Results
A Content Ecosystem that Works
Over the past several years, the MediaValet DAM has become the integral core of CAI’s content ecosystem ensuring better website performance, faster, more compliant content distribution, and enabling deeper organic reach.
Website performance dramatically improved. By migrating event content out of the CMS and into MediaValet Branded Portals, CAI reduced its website from approximately 15,000 pages to around 3,000 (an 80% reduction). Pages load faster, indexing has improved, and SEO performance has seen measurable gains.
Content distribution is faster and fully on-brand. Chapters now self-serve brand assets rather than waiting on the central team. Event promo kits reach speakers and sponsors in hours, not days.
Event photography drives organic reach. Attendees and speakers share portal content on their own social channels, generating authentic promotion for future events without any additional marketing spend.
Organizational adoption was swift. After individual department walkthroughs, buy-in across all eight departments came quickly: the pain points MediaValet solved were immediately obvious to every team.
Next Steps
If you’re interested in learning how MediaValet can improve operations for your membership-based nonprofit or association, reach out to a MediaValet rep today!