Senior Marketing Operations Manager

Lina Zhu

We’re thrilled to announce that MediaValet is now hiring for a Sr. Marketing Operations Manager to join our Marketing team! MediaValet is a cloud-based DAM that helps Marketing and Creative teams across all industries easily manage, collaborate on, and distribute their digital content. With unlimited users, support, and training, MediaValet is fast and easy to use. It's trusted by leading brands like Experian, Margaritaville, Brand USA and TDIndustries. 

In this role, you will report directly to the VP of Sales and lead all aspects of marketing operations to ensure platforms, tools, and processes are in place to generate, gather, and nurture demand. As the Sr. Marketing Operations Manager, you will be someone who champions all things marketing while following best practices. You’ll need to offer expert-level automation experience and database management, as well as strong data evaluation skills. To be successful in the position you’ll want to have project management skills that allow you to be organized to a fault. 

To be successful in this role: 

  • You are organized and love the finer details, but can also think bigger picture
  • You are someone who enjoys maintaining existing and building new relationships 
  • You are an expert with automation experience and database management 
  • You are someone who has strong data evaluation skills 
  • You are someone with a high level of enthusiasm, initiative, commitment, and professionalism 
  • You are someone with a strong work ethic 
  • You are someone who thrives in a fast-paced environment 
  • You have strong presentation skills and are able to explain complex processes to all levels 
  • You are a process orientated systems integrator at heart 
  • You have a focus on data hygiene and best practice 
  • You bring a creative and open mindset to problem-solving 

What you’ll be doing: 

  • Responsible for email marketing program development and execution, including segmentation, testing, deployment and continuous optimization. 
  • Champion the implementation of a new marketing automation system and its integration with MediaValet's current MarTech stack. 
  • Understand and evaluate campaign metrics and distribute campaign performance reports to the marketing, partner and sales teams. 
  • Audit all Marketo campaigns for accuracy, consistency, brand standards, and demand gen best practices. 
  • Optimize lead management processes through all stages of the marketing and sales funnel from lead acquisition, MQL, SQL, to pipeline and closed/won business - in collaboration with demand generation and sales operations. 
  • Work with management to define KPIs, create reporting and analyze campaign performance. Create recommendations to improve campaigns continuously. 
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies and industry standards. 
  • Support essential marketing operations initiatives in Marketo and Salesforce, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation and data cleansing.
  • Document Marketo processes, programs and procedures.
  • Optimizing the tech stack and budget.
  • Ensuring new and existing tech is integrated to its maximum potential.

What you’ll bring to the table: 

  • 2 + years of marketing automation experience in Marketo, Pardot, Eloqua or Hubspot 
  • Marketo Certified Expert preferred, but not required 
  • Expert knowledge of database management concepts and best practices 
  • Strong working knowledge of 
  • Knowledge of email best practices, including subject lines, deliverability, segmentation and CAN-SPAM/anti-spam law (GDPR, CCPA, etc.); intermediate HTML a plus 
  • Superior communication skills, both written and verbal 
  • Highly organized and self-motivated with a sense of urgency 
  • Strong independent project management skills, including the ability to accurately specify 
  • project timeframes, dependencies and risk factors 
  • Are a fiercely quick learner 
  • An adaptable sense of process that connects your ability to work well with others with a commitment to best practices 
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources 
  • Capable of handling multiple tasks with competing priorities under minimal supervision 
  • Able to think critically and exercise independent judgment and discretion 
  • Excellent attention to detail 

Okay, now, why Work at MediaValet? 

  • Work From Home? It’s completely up to you! We have team members across the globe. For those in Vancouver, if they want to come into our office in Yaletown, they totally can – at their discretion; 
  • Top Health and Benefits Plan? Of course! We work to ensure we have one of the best health and benefits plans in Vancouver; 
  • Fun Office Events? Heck ya! From an over-the-top annual Christmas party to decorating the office for Halloween and costume contests, to pancake breakfasts, beach volleyball, board game nights, hack-a-thons; we’re constantly looking for ways to come together as a team; 
  • Birthdays Off? You bet! Everyone needs their birthday off to celebrate being them 
  • Commitment to Fitness? Yesiree! Everyone gets a monthly allowance towards the fitness activity of their choice; 
  • Great Location? We think so! Headquartered in the historic Yaletown district of Vancouver, Canada; there’s plenty of food, shops and walkable areas around; and it’s close to transit; 
  • Home for the Holidays? Definitely! We shut down operations between December 25th and January 1st every year to allow people to spend time with their families (and not use up vacation time) - and have done so since MediaValet was founded in 2010; 
  • Family-Focused? Without a doubt! We’re committed to providing a career that’s family-friendly; 
  • Covid Conscious? Isn’t everyone? The health and safety of our team and their families is our number one priority. Each person on the team makes their own decision for themselves (when the time comes) if and when they return to the office; and if they do, we’re making sure we’re following all best practices to ensure the office is a safe place to work; 
  • Committed to diversity and inclusion? Absolutely! Our diverse backgrounds, skills, abilities and experiences make us stronger. We work hard to make MediaValet a place where everyone is valued, heard and respected; and 
  • Focus on development? 100%! We’re on a journey together. To this end, we partner with you to ensure that journey benefits everyone. We achieve this by establishing individual learning budgets, mentoring programs and career plans. 

If this sounds like you, we’d love to hear from you. Please share your cover letter and resume with us at [email protected]