Healthcare is arguably one of the most highly-regulated industries and, by nature, more challenging for any savvy marketer to take on. While conquering this mountain is harder than most, it doesn’t mean it can’t be done. Marketing leaders in the healthcare space are getting more and more creative in how they’re building brand awareness.
So, what exactly are savvy marketers doing to boost their results and drive patient growth 2020? To start, they’re putting a spotlight on building brand awareness and trust through expanded strategies.
These strategies include:
- investing more in high impact content,
- becoming more active on social media,
- focusing on online reputation management,
- and more.
They’re also getting creative with the message being presented in their content. By focusing on patient-oriented experiences and real-life stories, they’re developing memorable and effective marketing campaigns that stand out from the crowd. These healthcare providers have tapped into messaging that establishes connections and drives trust, positioning them as the ideal option.
6 Marketing Trends You Can't Ignore in 2020: Healthcare Edition
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MediaValet provides an enterprise-grade digital asset management solution for healthcare organizations looking to centralize, manage, track and secure their source, WIP and final assets. Leveraging advanced AI and Microsoft’s global Azure cloud platform, MediaValet makes all approved creative and marketing assets instantly discoverable - fuelling team collaboration, while remaining HIPAA compliant.