Need-to-Know Digital Marketing Statistics for 2020

Need-to-Know Digital Marketing Statistics for 2020

This blog post was originally posted in December 2018 and has been updated.

Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite audiences. From trusted and true digital strategies to creative experiments, it is helpful to understand what works well across marketers and industries.

Here, we’ve compiled 80+ powerful statistics to help you navigate the digital marketing landscape and build a strong strategy for 2020.

Content

Visual content is no longer a nice-to-have – it’s table stakes to rank higher and attract consumers better than your competition. It makes your content more memorable and builds trust among consumers. In 2020, building beautiful, eye-catching visuals is essential to any digital marketing strategy.

Photos

It's easier for brains to process visuals over text, so using photos makes it easier for your audience to retain information and, ultimately, remember you. Photos are a core part of most marketers’ strategy, making unique, custom photography an important component to consider across both B2B and B2C industries.

Infographics

Infographics remain an important element of a B2B marketer's content plan, especially those that have complex offerings. They not only allow marketers to summarize information into something more digestible, they also tend to get better engagement than most other content types.

Video

Video has been gaining importance exponentially in the marketing industry, expanding into live video, including chats, webinars, social stories and more. Improvements in mobile technology and a surge in video tools available have made a video strategy possible for any budget, allowing smaller marketing teams to take advantage of this popular form of content.

Social

With over 3.48 billion social media users worldwide, businesses have the opportunity to get in front of ideal customers and create deep emotional engagement with their brands. As a significant driver of traffic and, in some cases, sales, understanding where your customers and competitors are active on social media is important to remaining successful.

Instagram

Instagram is quickly becoming one of the most engaging social media platforms, and not just among Generation Z. With users making purchases based on the products they see on their feeds, Instagram offers the opportunity to drive business, especially in highly-visual B2C industries.

Facebook

Video represents a large opportunity for businesses on Facebook. But, with such a high percentage of video being watched while users are on-the-go, videos need to be digestible without relying on sound (using subtitles or adding clarity). This will allow users to watch from anywhere, without having to have headphones or disturbing people around them.

Twitter

Twitter, while not renowned for its ability to drive sales, gives businesses a fantastic platform for updating customers and responding to customer service inquiries. Businesses can use Twitter to improve relationships with their customers and increase positive feelings for the brand.

LinkedIn

While it’s important for both B2B and B2C organizations to have an active profile on LinkedIn, in terms of marketing, LinkedIn has the most success in the B2B industry. Helping companies to reach high-level influencers and decision-makers, LinkedIn helps drive relevant traffic and impact sales.

YouTube

As it becomes harder and harder to reach customers with video advertisements, thanks to the addition of PVRs and streaming services, YouTube represents a massive opportunity for marketers. But, it’s important to note that companies only have about 2 seconds to grab their attention, so video ads need to start with a bang.

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Digital Marketing

Despite digital being a key component of marketing for several years, almost half of marketing teams still aren’t properly documenting their digital marketing strategy. This aligns closely with the nearly half of marketers that don’t find their marketing strategy effective. This could represent an advantage those with a documented strategy could have over those that don’t.

Landing Pages

Landing pages require testing and adapting for success. They provide a rare ability to experiment and gain a deep understanding of audience preferences but requires discipline and commitment over time to generate significant results.

SEO

Search engines frequently prioritize video content to appear first. Using a combination of relevant written and visual content (video) is important to rank higher on Google and capture a larger audience. Long-form keywords can be incredibly effective, as people are getting more specific about what they’re looking for to sift through the vast amounts of content available.

Blogging

Blog posts with 2250 - 2500 words typically rank higher in search engines, as they are more likely to include higher quality content as opposed to short-term blog posts. However, it’s still important to enrich the text with visuals, headers and highlights to make it easily digestible.

Artificial Intelligence

Artificial intelligence is already revolutionizing marketing operations. The way that companies interact with their customers, increase productivity, gain deeper insights into digital strategies and acquire customers are all getting influenced by AI. Chatbots, in particular, are allowing companies to better serve their customers, as they can often provide the exact information people are seeking more efficiently than a human.

Email

While there's often controversy about the future of email, with privacy laws making it more and more difficult to reach target customers, these stats show that email is still a relevant marketing tactic. While the number of people you can reach may be more limited, taking the time to properly segment them will help to increase relevancy and better encourage them to open, click and take action on your emails.

These statistics make it crystal clear that visuals are the present and future of digital marketing. Here, we’ve highlighted 4 tools we use to quickly build visual content on-the-fly.

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