Need-to-Know Digital Marketing Statistics for 2019

Need-to-Know Digital Marketing Statistics for 2019

Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite audiences. From trusted and true digital strategies to creative experiments, it is helpful to understand what works well across marketers and industries.

Here, we’ve compiled 80+ powerful statistics to help you navigate the digital marketing landscape and build a strong strategy for 2019.

Content

  • 51% of B2B marketers prioritize creating visual assets for their content marketing strategy.
    Source: Content Marketing Institute, 2016
  • digital-marketing-stats-156% of surveyed online marketers said they used visuals in their content almost 100% of the time.
    Source: Venngage, 2018
  • 30% of marketers create their own visuals.
    Source: Venngage, 2018
  • Purchasing decisions by Gen Z aren’t influenced by ads, but rather by other forms of content.
    Source: NewsCred, 2017
  • Brands spend 25%-43% of their marketing budget on content.
    Source: MarketingProfs, 2018
  • Digital asset management is now essential to marketing, as visual storytelling has become a key part of customer expectations.
    Source: Real Story Group, 2018

Visual content is no longer a nice-to-have – it’s table stakes to rank higher and attract consumers better than your competition. It makes your content more memorable and builds trust among consumers. In 2019, building beautiful, eye-catching visuals is essential to any digital marketing strategy.

Photos

  • 32% of marketers say images are the most important form of content for their business.
    Source: SocialMediaExaminer, 2018
  • digital-marketing-stats-246% of senior marketers say that photography is a core aspect of their visual marketing campaigns.
    Source: CMO Council, 2015
  • 60% of consumers will give more consideration to local search results that have images.
    Source: Bright Local, 2018
  • When information is paired with images, people retain 65% of the information, rather than 10% without.
    Source: Brain Rules, 2018
  • The brain processes images 60,000 times faster than text.
    Source: Piktochart, 2018

It's easier for brains to process visuals over text, so using photos makes it easier for your audience to retain information and, ultimately, remember you. Photos are a core part of most marketers’ strategy, making unique, custom photography an important component to consider across both B2B and B2C industries.

Infographics

  • digital-marketing-stats-365% of B2B marketers are creating infographics.
    Source: Content Marketing Institute, 2018
  • Infographics are shared 3x more than any other visual content on social media.
    Source: HubSpot, 2018
  • 30% of marketers use original graphics more than any other type of visual content.
    Source: Venngage, 2018
  • 41.5% of marketers state that infographics and unique visuals are the most engaging form of content.
    Source: Jeff Bullas, 2018

Infographics remain an important element of a B2B marketer's content plan, especially those that have complex offerings. They not only allow marketers to summarize information into something more digestible, they also tend to get better engagement than most other content types.

Video

  • digital-marketing-stats-4By 2021, 80% of the world’s internet traffic will be video.
    Source: Cisco, 2017
  • Product videos can increase purchases by 144%.
    Source: HubSpot, 2018
  • 4x more people would rather watch a video review of a product than read about it.
    Source: Small Business Trends, 2016
  • 25% of consumers find companies that don’t use video less appealing than those that do.
    Source: Animoto, 2015
  • As of 2018, 35% of marketers use live video.
    Source: SocialMediaExaminer, 2018

Video has been gaining importance exponentially in the marketing industry, expanding into live video, including chats, webinars, social stories and more. Improvements in mobile technology and a surge in video tools available have made a video strategy possible for any budget, allowing smaller marketing teams to take advantage of this popular form of content.

Social

  • digital-marketing-stats-5There were 3.196 billion social media users worldwide in 2018, up 13% from the year before.
    Source: Hootsuite, 2018
  • 75% of marketers say that their social media marketing efforts has led to increased traffic.
    Source: Ignite Visibility, 2018
  • 80% of marketers use visual assets in their social media marketing.
    Source: SocialMediaExaminer, 2018
  • 86% of women will research on social media before making a purchase.
    Source: Disruptive Advertising, 2018
  • Social media has become the most popular content marketing tactic for 90% of B2C businesses.
    Source: Content Marketing Institute, 2015

With over 3 billion social media users worldwide, businesses have the opportunity to get in front of ideal customers and create deep emotional engagement with their brands. As a significant driver of traffic and, in some cases, sales, understanding where your customers and competitors are active on social media is important to remaining successful.

Instagram

  • More than 75 million Instagram users are on the platform every day.
    Source: Search Engine People, 2017digital-marketing-stats-6
  • 59% of adults between 18 and 29 are using Instagram.
    Source: Sprout Social, 2017
  • Instagram has 84x more engagement than Twitter and 10x more than Facebook.
    Source: Ignite Visibility, 2018
  • On average, Instagram followers are worth an order value of $65, compared to $55 on Facebook.
    Source: Ignite Visibility
  • 43% of consumers are influenced to make a purchase based on photos they see on Instagram.
    Source: CrowdRiff, 2017
  • Photos on Instagram showing faces get 30% more likes than photos without faces.
    Source: Louise Myers Visual Social Media, 2017

Instagram is quickly becoming one of the most engaging social media platforms, and not just among Generation Z. With users making purchases based on the products they see on their feeds, Instagram offers the opportunity to drive business, especially in highly-visual B2C industries.

Facebook

  • digital-marketing-stats-779% of internet users in the United States have Facebook (beating out Instagram, at only 32%).
    Source: Ignite Visibility, 2018
  • Facebook posts with images see 2.3X more engagement than those without images.
    Source: BuzzSumo, 2015
  • More than 500 million Facebook users watch videos on Facebook every day.
    Source: Forbes, 2017
  • 85% of videos on Facebook are watched without sound.
    Source: Digiday, 2016
  • People are 5x more likely to watch a Facebook video on their phone.
    Source: Facebook, 2018

Video represents a large opportunity for businesses on Facebook. But, with such a high percentage of video being watched while users are on-the-go, videos need to be digestible without relying on sound (using subtitles or adding clarity). This will allow users to watch from anywhere, without having to have headphones or disturbing people around them.

Twitter

  • digital-marketing-stats-8Tweets with images receive 150% more retweets than tweets without images.
    Source: Buffer, 2016
  • Tweets with videos are 6x more likely to be retweeted than those with photos.
    Source: Twitter, 2016
  • 85% of SMBs stat that Twitter is important for providing customer service to consumers.
    Source: Twitter, 2016
  • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to.
    Source: StatusBrew, 2017
  • Twitter is the lowest ranking ROI driver for ad buyers in the United States.
    Source: eMarketer, 2018

Twitter, while not renowned for its ability to drive sales, gives businesses a fantastic platform for updating customers and responding to customer service inquiries. Businesses can use Twitter to improve relationships with their customers and increase positive feelings for the brand.

LinkedIn

  • 40% of members visit LinkedIn each day.
    Source: Omnicore, 2018
  • The typical LinkedIn user only spends 17 minutes per month on the platform.
    digital-marketing-stats-9Source: Ignite Visibility, 2018
  • 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions.
    Source: Foundation Inc., 2019
  • 91 of marketing executives list LinkedIn as the top place to find quality content.
    Source: Foundation Inc., 2019
  • 94% of B2B organizations use LinkedIn to distribute their content.
    Source: Klick Wire, 2015
  • LinkedIn drives more than half of all social traffic to B2B sites.
    Source: LinkedIn, 2014

While it’s important for both B2B and B2C organizations to have an active profile on LinkedIn, in terms of marketing, LinkedIn has the most success in the B2B industry. Helping companies to reach high-level influencer and decision makers, LinkedIn helps drive relevant traffic and impact sales.

YouTube

  • digital-marketing-stats-10About 5 billion YouTube videos are viewed every day.
    Source: Omnicore, 2018
  • YouTube is the second largest search engine in the world and the 3rd most visited site.
    Source: BrandWatch, 2018
  • The average viewing session on YouTube is 40 minutes, up 50% year-over-year.
    Source: Omnicore, 2018
  • In an average week, YouTube reaches more 18+ year-olds on mobile during prime-time TV hours than any cable TV network.
    Source: Google, 2016

As it becomes harder and harder to reach customers with video advertisements, thanks to the addition of PVRs and streaming services, YouTube represents a massive opportunity for marketers. But, it’s important to note that companies only have about 2 seconds to grab their attention, so video ads need to start with a bang.

digital-marketing-stats-11

Digital Marketing

  • 49% of organizations don’t have a clearly defined digital marketing strategy.
    Source: Smart Insights, 2017
  • 39% of marketers don’t think that their marketing strategy is effective.
    Source: HubSpot, 2017
  • 40% of marketers state their top challenge is proving ROI.
    Source: HubSpot, 2017

Despite digital being a key component of marketing for several years, almost half of marketing teams still aren’t properly documenting their digital marketing strategy. This aligns closely with the nearly half of marketers that don’t find their marketing strategy effective. This could represent an advantage those with a documented strategy could have over those that don’t.

Landing Pages

  • digital-marketing-stats-12Getting landing pages built and tested is one of the top five challenges faced by B2B marketers.
    Source: Impact, 2015
  • On average, using videos on landing pages increases conversions by 86%.
    Source: Wordstream, 2018
  • Companies that have over 40 landing pages typically generate 12x more leads than ones with 1 to 5 landing pages.
    Source: HubSpot, 2017
  • Landing pages with 3 form fields convert the best.
    Source: Wordstream, 2018
  • Only 22% of businesses are satisfied with their conversion rates.
    Source: Business2Community, 2018

Landing pages require testing and adapting for success. They provide a rare ability to experiment and gain a deep understanding of audience preferences, but requires discipline and commitment over time to generate significant results.

SEO

  • 94% of all search traffic worldwide comes from Google.
    Source: NetMarketShare, 2016
  • There are over 71,000 searches per second on Google.
    Source: Internet Live Stats, 2018
  • 50% of search queries are four words or longer.
    Source: WordStream, 2016
  • Video content is 50x more likely to drive organic search results than plain text.
    Source: Omnicore, 2018
  • Having a video thumbnail in the search results can double your search traffic.
    Source: Search Engine Journal, 2018
  • 72% of marketers worldwide said relevant content creation was the most effective SEO tactic.
    Source: Marketing Profs, 2015

Search engines frequently prioritize video content to appear first. Using a combination of relevant written and visual content (video) is important to rank higher on Google and capture a larger audience. Long form keywords can be incredibly effective, as people are getting more specific about what they’re looking for to sift through the vast amounts of content available.

Blogging

  • 80% of people skim content when reading online.
    digital-marketing-stats-14Source: Nielson, 2008
  • On average, long-form blog posts generate 9x more leads than short-form posts.
    Source: Curata, 2015
  • Articles with images get 94% more views than their visual-lacking counterparts.
    Source: Jeff Bullas, 2018
  • On average, articles that use video receive 300% more inbound links than those without.
    Source: Piktochart, 2018
  • Content marketing costs 62% less than traditional marketing and generates 3x as many leads.
    Source: Demand Metric, 2018
  • Posts that contain an image once every 75-100 words will get shared 2X more on social.
    Source: BuzzSumo, 2015

Blog posts with 5000 – 10000 words typically rank higher in search engines, as they are more likely to include higher quality content opposed to short-term blog posts. However, it’s still important to enrich the text with visuals, headers and highlights to make it easily digestible.

Artificial Intelligence

  • digital-marketing-stats-15The worldwide chatbot market is expected to reach $1.25 billion by 2025.
    Source: Grand View Research, 2017
  • 80% of businesses are planning to deploy some type of chatbot by 2020.
    Source: BotCore, 2018
  • An estimated 30% of companies worldwide will be using AI in at least one of their sales processes by 2020.
    Source: MarTech Advisor, 2018
  • By 2020, 85% of customer interactions will be handled without a human.
    Source: Venture Harbour, 2018
  • Current AI technology can boost business productivity by up to 40%.
    Source: Venture Harbour, 2018

Artificial intelligence is already revolutionizing marketing operations. The way that companies interact with their customers, increase productivity, gain deeper insights into digital strategies and acquire customers are all getting influenced by AI. Chatbots, in particular, are allowing companies to better serve their customers, as they can often provide the exact information people are seeking more efficiently than a human.

Email

  • digital-marketing-stats-16On average, every $1 spent on email marketing results in $44 in ROI.
    Source: Campaign Monitor, 2016
  • 59% of B2B marketers site emails as their most effective channel for generating revenue.
    Source: Emma, 2017
  • Marketers who send emails on Tuesdays get the highest open rates.
    Source: WordStream, 2017
  • Segmented email campaigns have an open rate that is 14% higher than non-segmented campaigns.
    Source: Mailchimp, 2017
  • 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.
    Source: Forbes, 2017

While there's often controversy about the future of email, with privacy laws making it more and more difficult to reach target customers, these stats show that email is still a relevant marketing tactic. While the number of people you can reach may be more limited, taking the time to properly segment them will help to increase relevancy and better encourage them to open, click and take action on your emails.

These statistics make it crystal clear that visuals are the present and future of digital marketing. Here, we’ve highlighted 4 tools we use to quickly build visual content on-the-fly.

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