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The 4 Pillars of Building a DAM Governance Plan

The 4 Pillars of Building a DAM Governance Plan

Simrin Purhar is a Customer Success Manager at MediaValet. With a background in both business and computer science, she's able to lead successful system implementations and develop DAM strategies for clients. In her free time, Simrin enjoys hiking and all other outdoor activities.

Implementing a DAM governance plan can improve searchability, future-proof your DAM against mismanagement, and enable a consistent user experience. As DAM usage grows in your organization, your governance policies and procedures will serve as the framework that keeps your DAM organized and contributes to sustainable scalability.

When putting together a DAM governance plan for your organization, there are key areas to consider. In this post, we highlight these key areas and considerations to help build a DAM governance plan for your organization. 

The 4 Pillars of DAM Governance

When building a governance plan, there are 4 key areas to consider: users and user groups, metadata, assets, and upload workflow. We call these areas the pillars of DAM governance.


Below we break down each pillar and highlight questions to consider for each respective area of your governance plan.

Users & User Groups

Establishing governance around users and user groups is key to ensuring a positive user experience and maintaining a secure DAM. When evaluating users and user groups, make sure to consider permissions for both functionality (downloading, uploading, etc.), as well as category access. Questions to address include:

  • How will we determine the level of access and permissions each user requires?
  • Who will be responsible for creating, deleting, and suspending user accounts?
  • Who will be responsible for training new users?
  • How many DAM admins do we need? Who has the capability and capacity to be a DAM admin?
  • Will we provide DAM access to external users, such as partners, vendors, agencies?


Establishing asset governance will ensure your DAM stays organized and reinstates the purpose of the DAM to your users: acting as a single source of truth. Placing restrictions and guidelines around assets can also help maintain the scope of your DAM. Questions to address include:

  • Will the DAM be used for both WIP and final files?
  • Will the DAM store all historic files or only files from a certain date onward?
  • Who will be responsible for archiving and expiring files?


Evaluating your organization’s metadata is key in a DAM governance plan. Providing guidelines around metadata will enhance asset discoverability, remove user uncertainty, and improve asset ROI. Questions to address include:

  • What type of values and information should be added to keywords, categories, and attributes?
  • Will we use acronyms? Which acronyms will be acceptable?
  • Who will be permitted to add and edit tagged metadata?
  • Do we have a file naming convention?

Upload Workflow

Determining workflow governance is a great way to bring clarity to users on the upload process of the DAM, ultimately aiding in an organized DAM and reducing admin maintenance. Questions to address include:

  • Will assets be uploaded through the DAM, via an integration, or both?
  • Will assets need to go through an approval workflow?
  • Who will be responsible for uploading assets and approving new asset uploads?
  • If assets are uploaded incorrectly, who is responsible for correcting this – the admin or the uploader?

Implementing Governance

After determining and documenting your DAM governance plan, it’s recommended to socialize the plan to maximize its effectiveness. For each user group or stakeholder group, the socialization process may differ and should be customized based on their involvement in the DAM. For additional tips on how to successfully communicate and implement your plan, be sure to check out our webinar “How to Increase Your ROI with a DAM Governance Plan”.

MediaValet is one of the world’s leading cloud-based digital asset management (DAM) solutions, helping top global brands manage and distribute their assets. A centralized DAM approach enables marketing and creative teams to move fast, with confidence and control.

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