Digital asset management projects often start in the marketing department, as they experience the most pains around creating and distributing marketing collateral. They’re tasked with proving ROI, getting stakeholder approvals, and running the project through legal, which can often cause delays or get the project benched altogether.
Digital asset management is often viewed as a small, departmental solution, however, when an initiative emerges that impacts the company as a whole, investing in a DAM system can quickly become a priority and get accelerated to the top of the priority list. Here are five company initiatives to watch for, that can help you get a digital asset management project approved and implemented quickly:
Office location expansion
When an organization opens multiple offices or expands teams into new geographical locations, a digital asset management system is often implemented to ensures brand consistency across offices. It also greatly simplifies content sharing and updating, as it provides teams across all offices with access to all approved collateral.
When a company goes through a rebranding, there is often a transitional period where departments continue to use the old branding. A digital asset management system alleviates this by becoming a single source of truth for all the marketing materials, newly created collateral and brand assets. The marketing team centralizes all the latest and approved materials in the DAM and users have access to the on-brand resources they need.
Hiring an external agency
Companies that collaborate with marketing agencies, or photo and video contractors need a platform to efficiently review, approve and distribute large volumes of large-sized media files. By using a digital asset management system, companies can speed up production cycles and ensure that they have direct access to the assets they’ve invested in, rather than have them sit on the creative agency’s library.
Sales and marketing alignment
Efficiently providing sales with relevant collateral, training guides, proposals and presentation materials is a key part of sales and marketing alignment. A digital asset management system provides the sales team with an easily-searchable library of sales resources they can access from the office, on the road, and within familiar apps, such as Office 365. Marketing can update all materials in a single location and make it instantly available to customer-facing teams.
Mergers or acquisitions
When a company goes through a merger, it involves consolidating multiple brand assets, undergoing mass rebranding, and hosting intensive asset audits to ensure two brands successfully merge into one. Digital asset management becomes a central source of truth for this merged brand or marketing collateral, where it can be easily accessed by everyone, regardless of the legacy systems or processes.
This is just one way to show the ROI of a digital asset management system. For more insight into how to make a business case for your DAM project, take a look at our MediaValet ROI Calculator.