Implementing Tech to Scale: Why Longevity Should be a Major Consideration

Fraser Charles is the Head of Strategic Partnerships at MediaValet. Since joining MediaValet in 2016, he’s been building a partner ecosystem focused on partnerships that integrate new technologies with DAM, provide customers with value-added services and unlock new channels for revenue growth. Leading marketing and creative professionals know that it’s imperative to have the right tech in place to achieve …

Driving from Chaos to Clarity with the DAM Maturity Model

The world has unquestionably changed, and so have the short and long-term priorities for most organizations. They’re now focused on digital-first, remote-first and work-from-anywhere operations, and leaning into this shift as quickly as possible. This has cast a very bright light on the efficacy of our marketing strategies and, more specifically, the need to progress our digital capabilities in order …

The Future of IaaS: Why I Anticipate a Shift From AWS

Vernon D’souza is the Head of Information Security at MediaValet. With vast experience in incidence response, governance, compliance and more, Vernon has conducted over a hundred security assessments within various IT environments.  “The greatest victory is that which requires no battle.” ― Sun Tzu, The Art of War I know what you’re going to say: Why does this post start …

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Building a House: UX and UI Explained

Jenna Kuck-Chang is a UX Designer at MediaValet. With a background in psychology, she collaborates with teams to create useful and meaningful user experiences and products. In her free time, she loves to spend time outdoors, cook and travel. As a product designer at MediaValet, I’m in charge of the design process from beginning to the end. This is probably …

Microsoft for Marketers: An Interview with Microsoft’s Global Channel Marketing Lead

Since its founding in 1975, Microsoft has been on the map as a technology marvel, constantly striving to innovate the digital world. While Microsoft is known for pushing the limits of office productivity, it’s rarely recognized for its impact on marketing, yet, Microsoft’s innovations in media and cloud technologies have had a profound impact on enterprise marketing solutions. We met …

The 5 “Ws” to Consider When Implementing a DAM

This May I attended a Garter Digital Marketing Conference in San Diego. While most of the analyst-led sessions were focused on future marketing trends and best practices, there were a small number of presentations that focused on the in-depth overview of select technology areas. Imagine my excitement when out of over 6,000 different MarTech solutions, one of the Gartner sessions …

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Inside Gartner’s Digital Marketing Conference 2018

Gartner Digital Marketing Conference is where hundreds of marketing leaders from innovative, enterprise-level companies spend three days with Gartner Analysts and focus intensely on what’s next in marketing.  Together these marketers evaluate trends, discuss benchmarks, dissect technologies and ultimately network and learn from each other.  This year’s vision was “Think Big. Execute Smart. Deliver Growth” which is right in-line with …

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CRYPTOMEDIA: Blockchain in the Digital Asset Management Space

As a CTO, I evaluate emerging technologies that have the potential to massively transform or disrupt the industry that we are in. So, I try to gain a comprehensive understanding of the technology, look at how various industries are adopting it and determine if it can provide a significant competitive advantage for our company. If the likelihood of transforming or …

6 Thought Leaders Share Top Takeaways from CMWorld 2017

Content Marketing World attracts the best thought leaders in marketing, technology and incredible storytelling. With over 100 sessions, jam-packed into three days, everyone is literally drowning in ideas and learnings at the end of the conference. Every year after the show, Magnificent Marketing challenges a select number of marketing and technology leaders to come up with just one major theme …

Thought Leaders: Maria Osipova on the MarTech Stack and AI [MarTech Interview Series]

Let’s talk marketing technology. MarTech has been a buzzword in the marketing world for the last few years. But with everyone keeping their own stack close-to-chest, it can be difficult to understand how to build a strong, scalable technology stack. How are other companies building theirs? What’s the latest need-to-have software? How do VPs and CMOs make the most of …

Digital Transformation at 2017 #MSInspire Conference

On July 9-13, Microsoft held its annual Inspire conference in Washington, D.C. In his keynote talk, CEO Satya Nadella stated: We should estimate the total opportunity of the cloud-based digital transformation to be $4.5 trillion. That’s an astounding opportunity, and of course, it didn’t come without a plan for attack. Microsoft’s immediate strategy for leveraging that massive opportunity starts with …