Managing Digital Assets and Media Content in Manufacturing

Manufacturing companies that focus on digital marketing are able to unlock the potential for significant growth. In fact, what companies state as their main priorities, fully rely on effective marketing including existing market expansions, unlocking new geographies and introducing new products and services. For marketers in the digital age, a company’s digital assets such as photos, images, content, media, videos …

Choosing a DAM for Higher Education: 5 Key Tips

When it comes down to it, choosing a DAM for higher education institutes can be a daunting task. Finding and implementing a solution that truly fits your needs is imperative to your success. We break down 5 key steps for schools to follow when searching for a DAM solution. Higher education institutes have the difficult task of marketing to an …

People walking through busy event center

Using a DAM to Enhance Event Performance

Events are very important for the success of your marketing team and ultimately, your entire organization. In fact, in a recent survey from Bizzabo, 95% of respondents shared that events can have a major impact on achieving their business goals. But, while the importance of events is evident, they can be a major undertaking for the events team managing an …

Graphic designer on computer

How to Make DAM Work for Creative Teams

Professional creative teams today are producing way more content than ever before. In fact, the stats might surprise you – in the last two years alone, we created 90% of the world’s total data. That kind of exponential growth is tough to wrap your head around. The need for content is coming hard and fast, and showing no signs of …

3 Ways AI Can Maximize the Value of Your Video Content

There’s no doubt about it – video has become a critical component of any marketer’s content toolbox. Not only are 55% of people watching video every day, 52% of marketers in a recent HubSpot guide actually identified it as the content type with the highest ROI. Short video formats, in particular, like those found on Instagram and Tik Tok, have …

3 Requests That Are Slowing Down Your Creative Team (and Easy Fixes)

The world is becoming increasingly visual – across industries, geographic locations and platforms. To this end, it’s no surprise that marketing, sales and other departments have turned to high-quality, visual content to attract attention and achieve business goals. In fact, visuals can increase someone’s desire to read a piece of content by 80%. While it’s undeniable that original, visual content …

Woman working from home

Why a DAM is the Perfect Alternative to Your VPN

A VPN (Virtual Private Network) has always had its place and purpose – to securely connect business networks and allow employees to connect to their network from home. And while VPNs may have their challenges, they’ve historically been manageable thanks to low traffic flows and sporadic use. But, as remote work becomes the norm across various industries and company sizes, …

people-users

Customizing User and Category Access with DAM: 4 Example Use Cases

While there are a number of cloud-storage solutions out there, many aren’t equipped to support customized user access needs. What does this mean for organizations? It means they often need to restrict access to their solutions to prevent the distribution of sensitive documents and other materials. As a result, users need to constantly request the latest documents, photos, logos and …

brand-portals-header

Distributing Assets with Web Galleries & Branded Portals

For marketing teams today, there’s the expectation to provide visual content to customers – whether it’s an infographic, imagery, or 4K video. Teams have reported spending significant time and resources creating customized content for their audiences. But, despite content creation being a priority, organizations still struggle to find and share their assets among their departments and teams. In fact, in …