Introducing Audio/Video Intelligence: Taking Rich Media Discoverability to the Next Level
Phillipe de Alberti
VP of Product
4 min read
Rich media content, like audio & video, is top-of-mind for marketers. Not only do 54% of consumers want to see more videos from the brands they follow, videos have also been tied to increasing purchases by up to 144%. In today’s saturated digital marketplace, artificial intelligence has become critical to manage and track the increasing amount of audio & video content that marketing and creative teams are expected to create. And, while AI has already become standard for most digital asset management vendors, to date it's been unable to effectively address common audio & video challenges.
For many teams, it’s not enough to be able to find a video – they also need to be able to identify and jump to a specific moment within that video. This is why advanced, time-based audio & video intelligence capabilities are becoming a must-have to drive productivity and ROI gains for teams using rich media content.
Introducing MediaValet Audio/Video Intelligence (AVI)*. With AVI, users can significantly reduce the time they spend manually tagging video and audio assets, as well as searching within these assets for specific events, people and time stamps.
How Audio/Video Intelligence Works
MediaValet’s Audio/Video Intelligence feature automatically tags and transcribes audio and video assets, improving asset discoverability and helping users to identify elements and scenes within their content. Not only does AVI recognize which videos contain a specific object, person, subject or more, it can also pinpoint wherein the video it’s present. Specific features include:
- Auto-tagging: Identify objects, on-screen text and more.
- People recognition: Train models to recognize specific people.
- Topic recognition: Detect clips containing certain topics, sentiments and themes.
- Scene recognition: Find specific scenes and keyframes.
- Transcription: Generate, edit and download transcripts.
- Translation: Translate transcripts into 57 different languages.
AVI empowers users to get more value out of their video content by speeding up content management, enhancing searchability, and enabling content sourcing for further content creation.
[video width="1920" height="1080" mp4="https://www.mediavalet.com/wp-content/uploads/2021/01/MediaValet-AudioVideo-Intelligence.mp4"][/video]
Example Use Cases for Audio/Video Intelligence
While new use cases are constantly emerging, here are 4 key use cases that we’ve seen for Audio/Video Intelligence:
Simplifying Transcript Translation
An HR manager for a government organization is preparing a video training series for all new hires. Once the training videos are finalized, the HR manager uploads them to the DAM and runs AVI for these new assets. A transcript is then automatically created for the assets, which can be translated for those who speak different languages.
Identifying Specific Scenes
A nonprofit organization that focuses on animal rescue services is putting together a video for an upcoming fundraiser campaign. The marketing manager is looking for existing footage of rescue cats that can be used in the new video. Using AVI, the marketing manager can easily narrow down hours of video footage to identify and watch specific scenes that contain cats. This helps the marketing manager easily decide which scenes to use in the new video.
Recognizing Specific People within Video Footage
A basketball team is creating a new commercial to promote their team during the NBA. This commercial will include previous game highlights for a few key players. The team’s videographer searches for players using their names. AVI quickly helps identify all video footage that includes these specific players. The videographer can then browse the video footage and select which scenes they’d like to use in the upcoming commercial.
Detecting Topics within Audio Footage
A content producer for a digital agency is responsible for editing audio that will be used in a weekly news podcast. To help find the correct audio footage for this new podcast episode, the content producer searches using the keyword “global warming”. With AVI, the content producer is easily able to identify multiple audio clips where the topic of “global warming” is discussed and can quickly select and edit the footage needed for this week’s podcast episode.
Take Control of Your Audio & Video Content
Audio/Video Intelligence is the next step to managing and creating rich media content at scale. Ready to see it in action? Contact us today to get started.