Digital marketing is exploding and marketers are facing incredible pressure to produce more and higher quality content at an ever-increasing pace. In fact, according to PQ Media, global content marketing will be a $300 billion industry by 2019. This explosion in content creation is drowning marketing teams in a tidal wave of media assets: the videos, photos, illustrations, and other graphic files that accompany their marketing strategies and campaigns. Here, we’ve lined up 10 powerful statistics to help any marketer navigate digital landscape and justify strategies and technologies to have a successful run in 2016:
1. Visual Elements Generate Up to 94% Higher Page Views
This doesn't mean you should rely completely on visual elements, but it does mean that any form of online content should include elements such as images, videos, or infographics. This will make your content stand out and be more engaging.
2. 44% of Users Prefer Photos to Other Forms of Media
In addition to preferring photos, users also stated they were more likely to actually engage with a brand that posts photos. This means it’s valuable to keep a ready supply of exceptional photographs that are both interesting, and versatile enough to be re-used in lots of different types of content.
3. 70% of Marketers Report That Video Converts Better Than Other Mediums
While some marketing is simply designed to build a relationship or introduce an idea, when you’re producing content that is designed to convert, video should be your primary option.
4. Posts with Videos Attract 3 Times as Many Inbound Links as Plain Text Posts
If you are trying to create inbound links for your content, an excellent video engages and adds additional appeal to content. However, if you’re one of the many content marketers that simply don't have the resources to create an original video, the next best option is to link to a great video that you think would be valuable to your following.
5. 62% of Marketers are Using Videos in their Content Marketing Strategy
While linking to another video can be useful in your short-term strategy, if you want to keep up with the competition in the long run, video creation needs to be integrated into your digital marketing strategy.
6. Only 36% of Companies Believe Their Content Marketing Efforts are Highly Effective
While 90% of companies are engaged in some form of content marketing, a high percentage of marketers believe they are either using poor digital marketing strategies or aren't informed enough to know whether or not their strategies are effective or not. Staying constantly educated on current digital marketing strategies, either through your own research or by partnering with an expert, is critical to actually benefiting from your strategy.
7. U.S. Digital Ad Spending is Expected to Increase to 35% of Total Budgets in 2016
More money is being invested in digital marketing year after year, with digital ad spending approaching $60 billion in 2015. This means that the market is getting more competitive and marketers are expecting increasingly better results from the money they’re spending. If you want to stay competitive, your digital marketing strategy needs to reflect that by becoming more efficient in digital content creation and management.
8. An Average Employee spends 364 Hours Per Year Managing Digital Assets
An average employee spends 3 hours per week managing digital files and 4 hours per week transferring files. By implementing a digital marketing strategy that makes it easier for employees to manage, search for, and transfer files, you can improve efficiencies and potentially save thousands of work hours every year.
9. Companies are Replacing $300 Billion Worth of Digital Assets Every Year
Heading into 2016, it’s not unusual for the average marketing team to create thousands, if not tens of thousands, of digital assets per year. In addition to spending both time and money managing and transferring assets, companies are also losing billions of dollars worth of assets every single year. Preventing these costs requires a robust loss prevention strategy, to ensure all digital assets are properly tagged, stored and managed.
We’ve created an infographic to highlight some powerful statistics on digital marketing growth, spending trends and how Digital Asset Management (DAM) helps turn digital tsunami into a sunny forecast.