Australia is quickly becoming one of the fastest growing regions for the digital asset management industry. As global brands expand their reach into the Asia Pacific and increase their investments into visual content strategies, DAM is emerging as the solution to help them tackle common difficulties that arise when dealing with global teams, new expansion regions and an influx in content.
While a digital asset management system is often critical to boosting international collaboration and managing growing content libraries, there are two factors to consider that will drastically impact a DAM implementation in Australia.
Data Residency and Certification Requirements
For industries with stringent security regulations, such as government, education, healthcare, and pharmaceuticals, there’s often a requirement for sensitive data to reside within the country of origin. This means any original assets, back-ups and replicated copies of data residing within a digital asset management system would have to reside within the Australian data centers.
If you want to back-up your assets onto two or more geographically-separate data centers (which is the security standard for most DAM systems), Microsoft Azure, with 4 data centers across Australia, is the only cloud provider that can do so while remaining compliant with data residency regulations. However, if you’re satisfied with only one copy of any given asset, there are also cloud providers, such as AWS or Google Cloud, that can provide one data center in Australia.
Government organizations are also subject to specific certification requirements that need to be satisfied as part of their procurement process. Microsoft Azure is currently the only public cloud provider in Australia certified by the ASD (Australia Signals Directorate) for unclassified and protected data, meaning it can cater to both Australian and New Zealand governments.For industries with stringent security regulations, there’s often a requirement for sensitive data to reside within the country of origin. Click To Tweet
Understanding data residency requirements for your organization is important, as it will help you narrow down the DAM solutions that are compliant with your company’s policies. If you’re unsure about how these regulations apply to you, talk with your legal department to better understand what cloud provider would best suit your needs.
Performance and User Experience
According to Gartner, a positive user experience is critical to user adoption, and ultimately, digital asset management success. Users expect their experience with DAM to be similar to online search engines (such as Google), with their search inquiries generating relevant assets within milliseconds. Most cloud systems promise to deliver an equal experience from anywhere in the world, but it’s not always the case. Often, the geographical location of a data center will affect the speed of searches and downloads in remote locations. Time tests and system trials are some of the ways to ensure that users in all geographical locations have the best experience, specific to their use case.Often, the geographical location of a data center will affect the speed of searches and downloads in remote locations. Click To Tweet
For some organizations download asset speed is critical, while for others, the ability to upload assets from remote locations is the priority. Having a clear understanding of the levels of connectivity you require is essential to finding a solution that will address your specific use cases and boost your DAM ROI.
A non-profit humanitarian organization had the unique challenge of working with photographers in remote regions with less-than-reliable internet connections. This connectivity problem made it difficult to share photos with the head office in a timely matter, leaving both parties frustrated.
Today, with MediaValet’s uploader (powered by Microsoft Azure), photographers can quickly upload terabytes of photographs to their DAM library, regardless of internet quality, from remote locations across Africa, Asia and Europe.
Finding the Right DAM for Your Use Case
Organizations that are leading the digital asset management movement in the Australian market will be well-equipped to expand their content strategy and outshine the competition. But, to truly maximize the adoption of a DAM and avoid unwelcome surprises, it’s important to always consider the legal and performance factors that could impact your implementation.
To learn more about the challenges, benefits and use cases for DAM in the Pacific region, download our brochure.