What kind of company needs digital asset management?
It’s a great question, and the answer is simple: all kinds.
There’s no one standard formula for determining the type of company that will benefit the most from a DAM, but there are common pains they all feel.
When collections of digital assets become scattered, misplaced or lost, many different companies, no matter their industry, shape or size, suffer from wasted time, failure to meet business goals, and even the complete loss of valuable digital assets.
Whether you’re an S&P 500 company operating in hundreds of countries or a local non-profit, a digital asset management system will secure your digital collection and enable your team with instant access to all of the assets they need.
DAM improves creative processes and helps businesses meet their goals faster.
Let’s take a deeper look at some common industries who use digital asset management.
S&P 500 Companies
Large, S&P 500 companies with thousands of employees that operate in more than a dozen countries end up creating high volumes of digital assets in support of extensive, worldwide marketing and sales operations. Complex organizations such as these experience high demands for content that includes incredibly rich media, all of which is produced by teams that are distributed across geographic locations. Big companies like this need global access to digital assets and quick & easy technical support for their DAM.
The key to managing digital assets for these businesses, which are some of the largest organizations in the world, is finding a DAM that can integrate with their existing business platforms and systems, such as Office and Adobe Creative Cloud, to spread adoption across multiple people and departments, without having to drastically change their day-to-day behaviour.
On the opposite end is the non-profit. These organizations are changing the lives of nature lovers, orphaned children, and even people who need blood and organ transplants, which requires consistent marketing and communications efforts to get the financial and public support that they need. Digital assets are at the heart of successful engagement and donation campaigns, to inspire people to donate to the cause or volunteer their time.
A key concern for these organizations is often the time they waste trying to find the right marketing material for people across the organization. This becomes an even bigger issue when you consider digital files that are stored across multiple hard drives and personal computers, and that a majority of their workers are off-site. A DAM solves these problems by providing a central point of access for assets no matter where employees or volunteers are working – and a user interface that’s easy for anyone to use.
Airlines, big and small, struggle to manage their digital assets. Large airlines have typically been early adopters of DAM technology, but as these older systems age, their ability to manage the company’s more modern digital assets decreases. Smaller air service providers often get started in managing their collections through the use of various online cloud storage solutions, but when marketing and communications efforts reach a critical velocity, these solutions no longer meet the needs of growing businesses.
A properly-implemented DAM helps airlines, big and small, take control of their assets and experience the peace of mind that comes when assets are no longer lost or misused.
Asset loss and misuse are concerns for all of these kinds of organizations, but when we’re talking about government, there is one overriding risk the management teams are looking to avoid: a lack of security. While governments suffer from asset misplacement, wasted time and other digital asset management problems, they absolutely cannot risk assets becoming improperly shared with unauthorized audiences. When these organizations look to cloud technology, they are often hyper-sensitive to security.
With a DAM built on security-forward cloud platforms (such as Microsoft Azure), governments can be at ease that their private digital files are stored in a safe and secure manner. And with multi-level asset duplication, their digital assets are protected from both human error and natural (or unnatural) disastors.
Other Industries that Benefit from a DAM
The benefits don’t stop at these 4 industries! Here are some other industries that are making the most of their assets with a DAM.
ConstructionWith large collections of media assets, construction companies use DAM to quickly and easily secure all of their assets, while supplying those assets to all employees across the organization who have diverse high-tech abilities.
Hotels & Resorts
With various locations, chains and products, managing a hospitality enterprise is difficult, and hotels & resorts benefit from a DAM that allows their collection to grow at the same time that it enables employees spread across the world to access digital assets when they need them.
In tourism, employees typically work with agencies and partners across geographical boundaries, and use a DAM to consolidate scattered and siloed collections. Tourism boards may also use a DAM as an online hub to help drive customer engagement and encourage user generated content.
A common problem that most franchises face is making consistent branding material instantly available to their franchisees. With a DAM in place, each item in the system is subject to controls and permissions set up by an admin, which ensures that each user across all franchise locations has access to the most up-to-date branding collateral that’s appropriate for their location.
With hundreds, if not thousands, of archival documents, photos, video, and audio files, these archives are using a DAM to store, protect and manage their rich collections for use by students, researchers, university professors and the public.
Universities & colleges need to manage vast libraries of photo assets for marketing to students, donors and staff across dozens of educational and administrative departments. With a DAM, these schools can provide users with the ability to securely access, download and share files from any location, on or off campus.
Fine art insititutions are some of the most innovative DAM users. Some of these organizations, such as dance companies, use a DAM to make educational footage available on-site, in the studio during rehearsals. They also use DAM for marketing and promotional purposes to feature artists and encourage people to attend classical and contemporary shows.
When it comes down to it, just about every industry can use a DAM
At its core, DAM makes the creative process faster and easier so teams, from almost any industry, can focus their efforts on their customers’ needs.
For a more detailed look at DAM in different organizations, have a look at these success stories: