If you’re in the market for a digital asset management (DAM) solution, it’s likely that you’ve begun to read online information about the product offerings, vendors and the industry as a whole. Like many areas online, you don’t necessarily come away with a clearer picture just because you read more. The sheer volume of information out there on DAM can be daunting in and of itself. Add to that conflicting views and opinions and multiple sits vying for your sole attention amidst steep market competition, and you’ve got a recipe for a lot of noisy content.
As a buyer, how do you make sense of it all?
Our own Content Strategist, Denzil Ford, recently published an article at CMSWire that outlines 8 steps for reading and making sense of DAM industry content online and becoming the DAM expert for your organization. In the article you’ll learn:
- The critical kinds of content you should be reading to understand DAM
- Differences between each type of content
- When in the buying process different forms of content are useful
- What value you can extract from reading vendor content
Bonus: The article gives a quick guide on how to read and research online content with intention.
For the full text, visit the article at CMSWire: Buying a DAM? Do Your Homework