Digital Asset Management and Marketing Blog

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6 Best Practices for Implementing AI in a DAM

24 Important Questions to Ask On a DAM Demo

14 Best Practices for Asset Keywording

8 Sports Analogies to Help You Manage a DAM Project

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DAM for Archiving: The Best Way to Preserve History

POSTED 02.December 21.

DAM Use Cases

DAM for Archiving: The Best Way to Preserve History

This blog post was originally posted in October 2016 and has been updated.How we preserve history has changed. It no longer means primarily dealing with physical copies that we keep hidden away, ….

What is PIM & Why Does it Matter to Your Digital Commerce Experience?

POSTED 29.November 21.

Marketing

What is PIM & Why Does it Matter to Your Digital Commerce Experience?

StrikeTru is a digital services firm helping businesses of all sizes grow their eCommerce sales with expert PIM, MDM, DAM, eCommerce consulting, implementations, and data connector solutions. A one-stop shop for fast-growth ….

How Agencies Improve Client Experience with a DAM

POSTED 16.November 21.

DAM Best Practices

How Agencies Improve Client Experience with a DAM

Clients are at the heart of every agency’s business—but standing out can be a challenge. As marketing and creative agencies work with a growing amount of digital assets year after year, many ….

The Benefits of Cloud-Based Digital Asset Management

POSTED 10.November 21.

DAM Basics

The Benefits of Cloud-Based Digital Asset Management

From small businesses to full enterprises, digital transformation is on the radar for most organizations. In fact, even back in 2018, PTC shared that 89% of enterprises have adopted or are planning ….

POSTED 09.November 21.

Product & Integrations

Create On-Brand Collateral at Scale with the MediaValet and Outfit Integration

It’s no secret that high-quality content is table stakes for marketing teams hoping to make a splash in their industry. Leading analysts, like Forrester, are continually sharing the importance of customer experience ….

The Evolution of DAM on Gartner’s Digital Marketing Transit Map

POSTED 03.November 21.

DAM Industry Insights

The Evolution of DAM on Gartner’s Digital Marketing Transit Map

This blog post was originally posted in October 2016 and has been updated.It is no secret that the happenings over the last two years have caused an accelerated shift from traditional marketing ….

POSTED 01.November 21.

Marketing

Planning Your 2022 Marketing Budget? Consider This…

As we look forward to 2022 and start planning out our marketing strategy and budget allocation, it’s hard not to reflect on how the last few years have impacted our teams’ priorities. ….

Why Purchase MediaValet on the Azure Marketplace?

POSTED

Buying a DAM

Why Purchase MediaValet on the Azure Marketplace?

If you’re considering implementing a foundational layer like a digital asset management (DAM) solution, there might be a possibility you haven’t thought of: leveraging your organization’s Microsoft strategy. MediaValet is now available for purchase on the Azure Marketplace. The Azure Marketplace ….

What is a Headless DAM and How Can It Help?

POSTED 28.October 21.

DAM Basics

What is a Headless DAM and How Can It Help?

The need to provide consistent, on-brand, and visually rich experiences for customers across all platforms and channels has seen the development of an increasingly complex marketing technology (martech) landscape. The typical martech ….

7 Best Practices for Your eCommerce Images

POSTED 22.October 21.

Marketing

7 Best Practices for Your eCommerce Images

With the recent acceleration in the number of companies shifting to eCommerce, several organizations have already invested time and effort into their big transition. Many of them, however, are unfamiliar with how ….

Upping Your Headcount in 2022? Here are 3 Lessons Learned

POSTED 21.October 21.

Marketing

Upping Your Headcount in 2022? Here are 3 Lessons Learned

As 2022 approaches and life slowly returns to normal, chances are your plans for the new year involve an increased headcount – a trend we’re seeing across many organizations. Within the last ….

How Art Bridges Supercharges Event Management with DAM

POSTED 20.October 21.

User Spotlights

How Art Bridges Supercharges Event Management with DAM

As a recently established nonprofit foundation, Art Bridges partners with museums and art organizations to make American art available to communities across the United States. When we had the opportunity to interview ….

The Best Photo Organizing Software in 2021

POSTED 15.January 21.

Marketing

The Best Photo Organizing Software in 2021

Digital photo organizing today, unlike with printed film photo albums of the past, is a huge undertaking due to the sheer amount of digital photographs that any one person (thanks, smartphones!) or ….

POSTED 09.July 20.

DAM Basics

DAM vs CMS: How Are They Different?

As the digital asset management industry has matured, the terms “digital assets” and “content” have begun to be used interchangeably. While this change emerged as a way to resonate more with marketing ….

The Beginners Guide to Building a DAM Taxonomy

POSTED 04.July 19.

DAM Best Practices

The Beginners Guide to Building a DAM Taxonomy

Implementing a DAM isn’t a one-step solution. It requires ongoing commitment and effort to ensure that adoption and ROI are high. One of the most essential components of an impactful DAM implementation ….

The Best Creative Conferences to Attend in 2021 (and Beyond)

POSTED 07.October 20.

Creativity and Design

The Best Creative Conferences to Attend in 2021 (and Beyond)

The digital universe is evolving with astonishing speed. More and more creative teams are becoming accountable for managing the brand, resources and supporting a multitude of digital channels with visual content. One ….

DAM vs. MAM: Definitions and Differences

POSTED 05.June 19.

DAM Basics

DAM vs. MAM: Definitions and Differences

With 60% of marketers creating at least one piece of content every day, it’s becoming increasingly challenging for organizations to effectively organize and manage their growing libraries. This detrimental problem has caused ….

POSTED 17.March 21.

Marketing

What is Image Management? A Quick Guide

Image management is the storage, organization, centralization, and distribution of digital images, assets, and graphics. Despite the name, image management can also over a lot more than just digital photos. Photo organizing ….

6 Best Practices for Implementing AI in a DAM

POSTED 21.January 19.

DAM Best Practices

6 Best Practices for Implementing AI in a DAM

Artificial intelligence brought the promise of automating one of the most time-consuming and manual processes in digital asset management – asset tagging. With artificial intelligence, thousands of existing and new assets can ….

3 Need-to-Know Marketing Budget Trends for 2022

POSTED 23.September 21.

DAM Basics

3 Need-to-Know Marketing Budget Trends for 2022

As we enter the last quarter of the year, it is time to start thinking about planning your budget for 2022. Marketing budgets shape the expectations and capabilities of creative and marketing ….

POSTED 12.November 20.

DAM Basics

What are Digital Assets?

The term “digital asset” has become more common in marketing and creative communication – and with good reason. According to Venngage, 74% of marketers now use visuals in over 70% of their ….

POSTED 06.November 20.

Marketing

70+ Digital Marketing Statistics to Know in 2021

This blog post was originally posted in December 2018 and has been updated. Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite ….

SharePoint vs. DAM: What’s the Difference?

POSTED 23.June 21.

DAM Basics

SharePoint vs. DAM: What’s the Difference?

The tremendous growth of web-based collaborative tools and file-sharing platforms has led to people wondering what exactly the difference is between these kinds of solutions. More specifically, what’s the difference between a ….

POSTED 02.December 21.

DAM Use Cases

DAM for Archiving: The Best Way to Preserve History

This blog post was originally posted in October 2016 and has been updated.How we preserve history has changed. It no longer means primarily dealing with physical copies that we keep hidden away, ….