Digital Asset Management and Marketing Blog

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(Almost) All Creative Processes are Broken – Here’s How to Fix Them

POSTED 29.October 20.

Creativity and Design

(Almost) All Creative Processes are Broken – Here’s How to Fix Them

“Insanity is doing the same thing over and over again and expecting different results”. This famous quote attributed to Albert Einstein is known by nearly every person worldwide – and for creatives, ….

3 Things Top-Performing Creative Teams Do

POSTED 21.October 20.

Creativity and Design

3 Things Top-Performing Creative Teams Do

Today’s creatives are creating more content than ever. In fact, between the dawn of civilization and 2003, we only created five exabytes. Now, we’re creating that amount every two days. To put ….

Optimizing Your MarTech Stack for Today’s New Normal

POSTED 20.October 20.

Marketing

Optimizing Your MarTech Stack for Today’s New Normal

As marketing professionals, we obsess over metrics surrounding overall site traffic, new versus return visitors, bounce rate, impression shares, our marketing funnel through rate, and the list goes on. Yet, we don’t ….

How Anthony Petre Improves Asset Discoverability at the University of Wollongong with DAM

POSTED 08.October 20.

DAM Use Cases

How Anthony Petre Improves Asset Discoverability at the University of Wollongong with DAM

How does one of the top-ranked universities in the world maximize the usage of their original assets across multiple teams and regions without even breaking a sweat? This was the question we ….

17 Creative Conferences You Should Attend

POSTED 07.October 20.

Creativity and Design

17 Creative Conferences You Should Attend

This blog post was originally posted in June 2018 and has been updated. The digital universe is evolving with astonishing speed. More and more creative teams are becoming accountable for managing the ….

How Amy Lofgreen From BaseCamp Franchising Managed 200+ Stores with DAM, Despite Staff Being Reduced by 90%

POSTED 05.October 20.

DAM Use Cases

How Amy Lofgreen From BaseCamp Franchising Managed 200+ Stores with DAM, Despite Staff Being Reduced by 90%

How does a single marketing team create and distribute 4000+ campaign assets to over 200 franchisees – all while adjusting to a temporary 90% reduction of staff? This is the question we had for Amy Lofgreen, Marketing Director at BaseCamp Franchising. In October 2019, Amy ….

POSTED 15.September 20.

Marketing

[eBook Preview] 6 Healthcare Marketing Trends You Can’t Ignore in 2020

Healthcare is arguably one of the most highly-regulated industries and, by nature, more challenging for any savvy marketer to take on. While conquering this mountain is harder than most, it doesn’t mean ….

How Naomi Pelkey Reduced Asset Requests by 80% at the University of Windsor with DAM

POSTED 02.September 20.

DAM Use Cases

How Naomi Pelkey Reduced Asset Requests by 80% at the University of Windsor with DAM

How does one marketing team go from spending almost 25 hours per week sharing photos, down to less than 5? This is the question we were hoping to answer with Naomi Pelkey, ….

How Jean Baak Streamlines Creative Project Management for HelpMeSee with DAM

POSTED 24.August 20.

DAM Use Cases

How Jean Baak Streamlines Creative Project Management for HelpMeSee with DAM

When Jean Baak started his search in 2018, his goal was to find a single solution to meet HelpMeSee’s project and digital asset management needs. After evaluating multiple vendors, he found a ….

Accelerate Content Creation with Cropping Templates

POSTED 13.August 20.

Product & Integrations

Accelerate Content Creation with Cropping Templates

The number of channels a marketing team is expected to manage is at an all-time high. In fact, for social media alone, Buffer lists 21 social media sites that brands should consider using to reach their ideal audience. Then, take into consideration the other digital and traditional ….

3 Requests That Are Slowing Down Your Creative Team (and Easy Fixes)

POSTED 22.July 20.

DAM Use Cases

3 Requests That Are Slowing Down Your Creative Team (and Easy Fixes)

The world is becoming increasingly visual – across industries, geographic locations and platforms. To this end, it’s no surprise that marketing, sales and other departments have turned to high-quality, visual content to ….

Introducing Cropping: Save Valuable Time and Streamline Workflow

POSTED 15.July 20.

Product & Integrations

Introducing Cropping: Save Valuable Time and Streamline Workflow

Content has become a cornerstone of all good marketing strategies. Marketing teams need to constantly deliver new and relevant content to keep their brand top of mind. Unfortunately, many teams are unable to act independently and rely ….

POSTED 06.December 19.

Marketing

Need-to-Know Digital Marketing Statistics for 2020

This blog post was originally posted in December 2018 and has been updated. Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite ….

POSTED 28.October 16.

DAM Basics

What is a Digital Asset?

Understanding the definition of a digital asset is one of the most important steps to starting your digital asset management system (DAM) research. So, what is a digital asset? Many people consider ….

POSTED 09.July 20.

DAM Basics

DAM vs CMS: How Are They Different?

As the digital asset management industry has matured, the terms “digital assets” and “content” have begun to be used interchangeably. While this change emerged as a way to resonate more with marketing ….

The Beginners Guide to Building a DAM Taxonomy

POSTED 04.July 19.

DAM Best Practices

The Beginners Guide to Building a DAM Taxonomy

Implementing a DAM isn’t a one-step solution. It requires ongoing commitment and effort to ensure that adoption and ROI are high. One of the most essential components of an impactful DAM implementation ….

24 Important Questions to Ask On a DAM Demo

POSTED 16.April 18.

Buying a DAM

24 Important Questions to Ask On a DAM Demo

When getting ready to attend a digital asset management demo, preparation can allow you to lead the conversation and truly understand how each vendor can meet your needs. As part of your ….

POSTED 14.September 17.

DAM Basics

Dropbox or DAM? 6 Questions to Ask

Dropbox or DAM? Just a few years ago, the answer would have been obvious. Dropbox and digital asset management systems were miles apart in functionality, with Dropbox being seen as a file ….

Why Watermarks are Important and How to Use Them

POSTED 17.January 20.

DAM Industry Insights

Why Watermarks are Important and How to Use Them

The need for original, visual content is at an all-time high. In fact, relevant content has been linked to increasing purchase intent. With this trend, HubSpot found that 51% of marketers are ….

POSTED 05.June 19.

DAM Basics

DAM vs. MAM: Which is Right for You?

With 60% of marketers creating at least one piece of content every day, it’s becoming increasingly challenging for organizations to effectively organize and manage their growing libraries. This detrimental problem has caused ….

POSTED 05.October 20.

DAM Use Cases

How Amy Lofgreen From BaseCamp Franchising Managed 200+ Stores with DAM, Despite Staff Being Reduced by 90%

POSTED 30.June 16.

DAM Use Cases

3 Key Trends in Finance Marketing

From the financial crisis in 2008 to the decreasing number of working baby boomers, the finance industry has had to make some major changes in the way they think about marketing and ….

DAM Considerations: On Premise Vs. Software As A Service

POSTED 11.September 18.

Buying a DAM

DAM Considerations: On-Premise vs. Software-as-a-Service

This is part 1 in a 2-part series on DAM considerations. Be sure to also read DAM Considerations: Scalability. While you evaluate DAM solutions to address pain points around your growing volume ….

Google Drive vs DAM: Which is Right For You?

POSTED 01.April 20.

Buying a DAM

Google Drive vs DAM: Which is Right For You?

Do I need Google Drive or DAM? It’s a question we frequently hear from companies looking to understand the value of a digital asset management system. With the amount of content being ….