Digital Asset Management Best Practices and Updates

The 5 “Ws” to Consider When Implementing a DAM

Important Questions to Ask On a DAM Demo

14 Best Practices for Asset Keywording

7 Customer Insights into Buying a DAM System

8 Sports Analogies to Help You Manage a DAM Project

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Digital Asset Management in 2018: A Summary of the Year

POSTED 12.December 18.

DAM Industry Insights

Digital Asset Management in 2018: A Summary of the Year

2018 – What a year! DAM gained incredible momentum, consolidated vendors, refined its purpose and aligned with more marketing core disciplines, making this a standout year for the industry. In this post, ….

Getting Executive Buy-In for DAM: Questions to Ask

POSTED 05.December 18.

Buying a DAM

Getting Executive Buy-In for DAM: Questions to Ask

Digital asset management initiatives often originate within marketing teams yet have the potential to deliver significant benefits to multiple departments. A DAM has the power to accelerate major organizational initiatives, preserve the ….

Digital Asset Management Stakeholders: The CMO

POSTED 04.December 18.

Buying a DAM

Digital Asset Management Stakeholders: The CMO

In this series, we’re highlighting some of the common stakeholders we see involved in a DAM project, discussing their unique challenges and priorities, and showing how a digital asset management initiative aligns ….

3 DAM Success Factors for Regulated Industries in Australia

POSTED 21.November 18.

Buying a DAM

3 DAM Success Factors for Regulated Industries in Australia

The digital asset management industry has taken Australia by storm, with DAM becoming a priority within highly-regulated industries, like government and education. The Government of Australia has spearheaded better digital governance through ….

POSTED 19.November 18.

DAM Basics

DAM vs CMS: How Are They Different?

As the digital asset management industry has matured, the terms “digital assets” and “content” have begun to be used interchangeably. While this change emerged as a way to resonate more with marketing ….

Crawl, Walk, Run: The Leading Approach to a Digital Asset Management Implementation Plan

POSTED 13.November 18.

Buying a DAM

Crawl, Walk, Run: The Leading Approach to a Digital Asset Management Implementation Plan

A digital asset management project can often get over-complicated. With all the available integrations and add-ons, it’s common to get caught up in the potential scope of your DAM and forget about ….

5 Factors Stalling Your Digital Asset Management Project (and How to Stay on Track)

POSTED 07.November 18.

Buying a DAM

5 Factors Stalling Your Digital Asset Management Project (and How to Stay on Track)

Digital asset management initiatives have a profound impact on creative and marketing operations and positively affect multiple teams and stakeholders. But, DAM projects often have multiple phases and moving parts and, thus, ….

9 Facts Marketers Should Know About 4K Video

POSTED

Marketing

9 Facts Marketers Should Know About 4K Video

This blog post was originally posted in February 2016 and has been updated. Video was first recognized as a primary content marketing channel in 2016 and has refused to slow down since. With ….

Microsoft for Marketers: An Interview with Microsoft’s Global Channel Marketing Lead

POSTED 31.October 18.

Thought Leadership

Microsoft for Marketers: An Interview with Microsoft’s Global Channel Marketing Lead

Since its founding in 1975, Microsoft has been on the map as a technology marvel, constantly striving to innovate the digital world. While Microsoft is known for pushing the limits of office ….

POSTED 23.October 18.

Buying a DAM

3 Categories of Users to Consider When Buying a DAM

When you begin evaluating digital asset management vendors, you often face a varied landscape of designs, features, and configurations. While it can be difficult to navigate these options, there’s a group that ….

8 Resources to Help You Understand Design Systems

POSTED 16.October 18.

Marketing

8 Resources to Help You Understand Design Systems

Atlassian and Airbnb have championed the concept of design systems and how they can benefit creative departments and be the foundation of future works. While the concept has been around for the ….

8 Tools for Collaborating with Remote Workers

POSTED 10.October 18.

Marketing

8 Tools for Collaborating with Remote Workers

A recent report from Upwork found that 63% of companies have someone on their team who works remotely a significant portion of the time, yet, that same report found that 57% of ….

POSTED 28.October 16.

DAM Basics

What is a Digital Asset?

Understanding the definition of a digital asset is one of the most important steps to starting your digital asset management system (DAM) research. Many people consider digital assets to only include photos ….

Important Questions to Ask On a DAM Demo

POSTED 16.April 18.

Buying a DAM

Important Questions to Ask On a DAM Demo

When getting ready to attend a digital asset management demo, preparation can allow you to lead the conversation and truly understand how each vendor can meet your needs. As part of your ….

CRYPTOMEDIA: Blockchain in the Digital Asset Management Space

POSTED 18.December 17.

DAM Industry Insights

CRYPTOMEDIA: Blockchain in the Digital Asset Management Space

As a CTO, I evaluate emerging technologies that have the potential to massively transform or disrupt the industry that we are in. So, I try to gain a comprehensive understanding of the ….

4 Common Marketing Failures That Can Be Avoided With a DAM

POSTED 17.May 16.

DAM Use Cases

4 Common Marketing Failures That Can Be Avoided With a DAM

In this day and age, companies have to include visual elements as part of almost every communication, be it their marketing campaigns, sales presentations or recruitment efforts. For many businesses, teams across ….

POSTED 14.September 17.

DAM Basics

Dropbox or DAM? 6 Questions to Ask

Dropbox or DAM? Just a few years years ago, the answer would have been obvious. Dropbox and digital asset management systems were miles apart in functionality, with Dropbox being seen as a ….

5 Common Questions People Ask When Choosing a DAM Vendor

POSTED 14.December 16.

Buying a DAM

5 Common Questions People Ask When Choosing a DAM Vendor

There are an overwhelming number of digital asset management system offerings on the market, and I talk to people every day who are struggling to decipher between the many options. One of ….

7 Expert Sources to Help You Understand DAM Technology

POSTED 19.January 17.

DAM Basics

7 Expert Sources to Help You Understand DAM Technology

The digital asset management (DAM) industry has been continually developing over the last three decades. It started within niche publication, print and media industries who needed to manage large media files and, ….

[Infographic] 5 Questions to Determine If You Need Dropbox or Digital Asset Management

POSTED 20.September 18.

Buying a DAM

[Infographic] 5 Questions to Determine If You Need Dropbox or Digital Asset Management

When we first explain digital asset management, we often get asked the same question: “Isn’t digital asset management just like Dropbox?” The answer is a resounding no! While on the surface, the ….

How to Solve the Top 5 Digital Asset Pains for Oil & Gas

POSTED 05.April 17.

DAM Use Cases

How to Solve the Top 5 Digital Asset Pains for Oil & Gas

Ugh, it happened again. Ten team members from your international offices called looking for marketing or branding files. One can’t find the brochure they are certain got approved last month, and others ….

POSTED 16.December 14.

Thought Leadership

Business in Vancouver asks David MacLaren for Expert Insight on Cloud Computing

Vancouver’s top local business publication, Business in Vancouver, runs a weekly column called ‘Ask the Experts’. In this column, the editor asks three business experts a question on a range of business ….

POSTED 07.November 18.

Marketing

9 Facts Marketers Should Know About 4K Video

This blog post was originally posted in February 2016 and has been updated. Video was first recognized as a primary content marketing channel in 2016 and has refused to slow down since. With ….

POSTED 12.December 18.

DAM Industry Insights