Digital Asset Management and Marketing Blog

Why a DAM is the Perfect Alternative to Your VPN

6 Best Practices for Implementing AI in a DAM

24 Important Questions to Ask On a DAM Demo

14 Best Practices for Asset Keywording

8 Sports Analogies to Help You Manage a DAM Project

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3 Need-to-Know Marketing Budget Trends for 2022

POSTED 23.September 21.

DAM Basics

3 Need-to-Know Marketing Budget Trends for 2022

As we enter the last quarter of the year, it is time to start thinking about planning your budget for 2022. Marketing budgets shape the expectations and capabilities of creative and marketing ….

How Emory University Enables DAM Adoption Across 40 Schools and Units

POSTED 08.September 21.

User Spotlights

How Emory University Enables DAM Adoption Across 40 Schools and Units

Established in 1836, Emory University is known globally as a leader in higher education and one of the nation’s top research universities. One of their most recent ventures: assisting in the research ….

Using a DAM to Enhance Event Performance

POSTED

DAM Use Cases

Using a DAM to Enhance Event Performance

Events are very important for the success of your marketing team and ultimately, your entire organization. In fact, in a recent survey from Bizzabo, 95% of respondents shared that events can have ….

How to Enable External Partners with DAM

POSTED 30.August 21.

DAM Best Practices

How to Enable External Partners with DAM

As a DAM administrator, you have probably tailored the platform, its categories, user groups, and overall organization to best support your internal team’s workflow, however, it is important not to forget about ….

POSTED 26.August 21.

DAM Best Practices

Planning for 2022: Why DAM is Important

Over the last year, digital asset management systems (DAM) have landed on the radar for many marketing teams as they shifted toward remote work and dispersed teams. This new digital-first, content-focused environment ….

6 DAM Integrations to Enhance Team Adoption

POSTED 19.August 21.

DAM Best Practices

6 DAM Integrations to Enhance Team Adoption

A digital asset management system (DAM) is an important investment for any company and an excellent way to increase productivity within your organization. But, like any technology investment, it’s only valuable if ….

Driving from Chaos to Clarity with the DAM Maturity Model

POSTED 12.August 21.

DAM Best Practices

Driving from Chaos to Clarity with the DAM Maturity Model

The world has unquestionably changed, and so have the short and long-term priorities for most organizations. They’re now focused on digital-first, remote-first and work-from-anywhere operations, and leaning into this shift as quickly ….

Building a Business Case for DAM: The 6 Step Guide

POSTED 11.August 21.

Buying a DAM

Building a Business Case for DAM: The 6 Step Guide

Getting new technology prioritized within your organization can be a challenge in itself – especially when it affects each department differently. Something that may be at the top of the list for ….

The Difference Between OneDrive and Dropbox

POSTED 27.July 21.

DAM Basics

The Difference Between OneDrive and Dropbox

The demand for content marketing is continually growing. In fact, according to eMarketer, around “60% of marketers create at least one piece of content each day”. Despite this growing demand, many marketing ….

OneDrive vs Google Drive: What’s the Difference?

POSTED 21.July 21.

DAM Basics

OneDrive vs Google Drive: What’s the Difference?

As the amount of digital content within companies continues to grow exponentially, many organizations are looking at long-term strategies for dealing with the amount of digital assets that they’re producing. This growth ….

5 Digital Asset Management Questions to Prepare for a Demo

POSTED 20.July 21.

Buying a DAM

5 Digital Asset Management Questions to Prepare for a Demo

One of the first steps to implementing a digital asset management solution (DAM), is to research possible vendors to find the best fit for you. As you start evaluating DAM vendors, it’s ….

How the Jane Goodall Institute Extends the Value of DAM from Marketing to Scientific Research

POSTED 15.July 21.

User Spotlights

How the Jane Goodall Institute Extends the Value of DAM from Marketing to Scientific Research

When you think of the Jane Goodall Institute (JGI), it’s hard to not feel touched by the incredible research and advocacy work the institution has done over the years. When we got ….

POSTED 12.November 20.

DAM Basics

What are Digital Assets?

The term “digital asset” has become more common in marketing and creative communication – and with good reason. According to Venngage, 74% of marketers now use visuals in over 70% of their ….

What are Watermarks and Why Are They Important?

POSTED 17.January 20.

DAM Industry Insights

What are Watermarks and Why Are They Important?

The need for original, visual content is at an all-time high. In fact, relevant content has been linked to increasing purchase intent. With this trend, HubSpot found that 51% of marketers are ….

How Monumental Sports & Entertainment Transformed Their Creative Workflow

POSTED 02.June 21.

User Spotlights

How Monumental Sports & Entertainment Transformed Their Creative Workflow

How does one of North America’s largest sports and entertainment organizations improve creative operations and brand consistency for 12 internal properties including 6 professional sports teams? This is the question we had ….

Google Drive vs DAM: Which is Right For You?

POSTED 01.April 20.

Buying a DAM

Google Drive vs DAM: Which is Right For You?

Do I need Google Drive or DAM? It’s a question we frequently hear from companies looking to understand the value of a digital asset management system. With the amount of content being ….

POSTED 14.September 17.

DAM Basics

Dropbox or DAM? 6 Questions to Ask

Dropbox or DAM? Just a few years ago, the answer would have been obvious. Dropbox and digital asset management systems were miles apart in functionality, with Dropbox being seen as a file ….

The Best Creative Conferences to Attend in 2021 (and Beyond)

POSTED 07.October 20.

Creativity and Design

The Best Creative Conferences to Attend in 2021 (and Beyond)

The digital universe is evolving with astonishing speed. More and more creative teams are becoming accountable for managing the brand, resources and supporting a multitude of digital channels with visual content. One ….

POSTED 09.July 20.

DAM Basics

DAM vs CMS: How Are They Different?

As the digital asset management industry has matured, the terms “digital assets” and “content” have begun to be used interchangeably. While this change emerged as a way to resonate more with marketing ….

How Amy Lofgreen From BaseCamp Franchising Managed 200+ Stores with DAM, Despite Staff Being Reduced by 90%

POSTED 05.October 20.

User Spotlights

How Amy Lofgreen From BaseCamp Franchising Managed 200+ Stores with DAM, Despite Staff Being Reduced by 90%

How does a single marketing team create and distribute 4000+ campaign assets to over 200 franchisees – all while adjusting to a temporary 90% reduction of staff? This is the question we had for Amy Lofgreen, Marketing Director at BaseCamp Franchising. In October 2019, Amy ….

POSTED 27.July 21.

DAM Basics

The Difference Between OneDrive and Dropbox

The Beginners Guide to Building a DAM Taxonomy

POSTED 04.July 19.

DAM Best Practices

The Beginners Guide to Building a DAM Taxonomy

Implementing a DAM isn’t a one-step solution. It requires ongoing commitment and effort to ensure that adoption and ROI are high. One of the most essential components of an impactful DAM implementation ….

POSTED 26.August 21.

DAM Best Practices

Planning for 2022: Why DAM is Important

DAM vs. MAM: Definitions and Differences

POSTED 05.June 19.

DAM Basics

DAM vs. MAM: Definitions and Differences

With 60% of marketers creating at least one piece of content every day, it’s becoming increasingly challenging for organizations to effectively organize and manage their growing libraries. This detrimental problem has caused ….