Digital Asset Management and Marketing Blog

Why a DAM is the Perfect Alternative to Your VPN

6 Best Practices for Implementing AI in a DAM

24 Important Questions to Ask On a DAM Demo

14 Best Practices for Asset Keywording

8 Sports Analogies to Help You Manage a DAM Project

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The 4 Pillars of Building a DAM Governance Plan

POSTED 09.July 20.

DAM Best Practices

The 4 Pillars of Building a DAM Governance Plan

Simrin Purhar is a Customer Success Manager at MediaValet. With a background in both business and computer science, she’s able to lead successful system implementations and develop DAM strategies for clients. In ….

POSTED 02.July 20.

DAM Use Cases

How James Carter Drives Brand Consistency

How does one of the world’s largest global information companies ensure brand consistency across 45 countries? This was the question we had for James Carter, Global Brand Manager at Experian. As a ….

5 Frequently Asked Questions About DAM Keywords

POSTED 16.June 20.

DAM Best Practices

5 Frequently Asked Questions About DAM Keywords

A consistent and well thought out keyword strategy is at the core of any successful digital asset management initiative. Your users’ ability to quickly and easily find their assets is essential in ….

The New Digital Normal – Supporting VPN Access

POSTED 12.June 20.

DAM Industry Insights

The New Digital Normal – Supporting VPN Access

With droves of employees starting to work remotely in response to shelter-in-place regulations, it became a mad dash for companies to get the infrastructure in place to support a 100% remote work ….

POSTED 04.June 20.

Marketing

Digital Marketing for Manufacturers: The Buyer’s Journey

Manufacturing is experiencing a shift from traditional marketing methods to tactics that provide clearer visibility in today’s cluttered manufacturing landscape. With so many options for customers to choose from, it’s easy to ….

Using Pinned Searches to Increase DAM Productivity

POSTED 14.May 20.

DAM Best Practices

Using Pinned Searches to Increase DAM Productivity

Your team has worked extra hard to release new collateral that was requested by the sales team. Following company protocol, you upload all the final assets to your DAM, and categorize and ….

Why Marketing Teams Should Use a DAM in Conjunction with Their VPN

POSTED 13.May 20.

DAM Use Cases

Why Marketing Teams Should Use a DAM in Conjunction with Their VPN

Depending on the organization’s industry, IT requirements or infrastructure, many teams are required to use a VPN when working remotely. However, this solution often isn’t ideal for marketing and creative teams, who ….

POSTED 07.May 20.

Marketing

Content Marketing for Manufacturers [eBook Preview]

The age of digital marketing has dramatically shaken up how manufacturing organizations market. Marketers in the manufacturing space are having to adapt their strategies to prioritize content to maintain and attract customers. ….

Why a DAM is the Perfect Alternative to Your VPN

POSTED 05.May 20.

DAM Use Cases

Why a DAM is the Perfect Alternative to Your VPN

A VPN (Virtual Private Network) has always had its place and purpose – to securely connect business networks and allow employees to connect to their network from home. And while VPNs may ….

Customizing User and Category Access with DAM: 4 Example Use Cases

POSTED 27.April 20.

DAM Use Cases

Customizing User and Category Access with DAM: 4 Example Use Cases

While there are a number of cloud-storage solutions out there, many aren’t equipped to support customized user access needs. What does this mean for organizations? It means they often need to restrict ….

Distributing Assets with Web Galleries & Branded Portals

POSTED 13.April 20.

DAM Use Cases

Distributing Assets with Web Galleries & Branded Portals

For marketing teams today, there’s the expectation to provide visual content to customers – whether it’s an infographic, imagery, or 4K video. Teams have reported spending significant time and resources creating customized ….

Google Drive vs DAM: Which is Right For You?

POSTED 01.April 20.

Buying a DAM

Google Drive vs DAM: Which is Right For You?

Do I need Google Drive or DAM? It’s a question we frequently hear from companies looking to understand the value of a digital asset management system. With the amount of content being ….

POSTED 09.July 20.

DAM Best Practices

The 4 Pillars of Building a DAM Governance Plan

POSTED 06.December 19.

Marketing

Need-to-Know Digital Marketing Statistics for 2020

This blog post was originally posted in December 2018 and has been updated. Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite ….

POSTED 28.October 16.

DAM Basics

What is a Digital Asset?

Understanding the definition of a digital asset is one of the most important steps to starting your digital asset management system (DAM) research. Many people consider digital assets to only include photos ….

POSTED 13.November 19.

Marketing

4 Ways AI Can Improve Your Content Marketing

It’s no surprise that artificial intelligence (AI) has been a major topic of conversation as of late. Promising significant cost and time savings, organizations from almost every industry are eager to see ….

The 6 Key Features of a Digital Asset Management System

POSTED 06.March 18.

DAM Basics

The 6 Key Features of a Digital Asset Management System

What are the key features of a digital asset management system? As digital asset management has evolved, the answer to this question seems to be getting more and more muddled. Why? With ….

POSTED 19.November 18.

DAM Basics

DAM vs CMS: How Are They Different?

As the digital asset management industry has matured, the terms “digital assets” and “content” have begun to be used interchangeably. While this change emerged as a way to resonate more with marketing ….

6 Hand-Letterers and Calligraphers to Follow in 2020

POSTED 07.February 19.

Creativity and Design

6 Hand-Letterers and Calligraphers to Follow in 2020

Over the past few years, Instagram has grown from a digital library for sharing your life events, to a business platform for promoting your work and getting noticed. While this new model ….

DAM Considerations: On Premise Vs. Software As A Service

POSTED 11.September 18.

Buying a DAM

DAM Considerations: On-Premise vs. Software-as-a-Service

This is part 1 in a 2-part series on DAM considerations. Be sure to also read DAM Considerations: Scalability. While you evaluate DAM solutions to address pain points around your growing volume ….

The Beginners Guide to Building a DAM Taxonomy

POSTED 04.July 19.

DAM Best Practices

The Beginners Guide to Building a DAM Taxonomy

Implementing a DAM isn’t a one-step solution. It requires ongoing commitment and effort to ensure that adoption and ROI are high. One of the most essential components of an impactful DAM implementation ….

POSTED 23.March 16.

Marketing

3 Reasons Why Digital Easter Eggs are Pure Marketing Genius

This week at MediaValet, we are dying our eggs, breaking open chocolate-filled packages, and hunting around for all the bunny-shaped sugary surprises. Around here, we take Easter, and our sweet tooth, very ….

POSTED 05.June 19.

DAM Basics

DAM vs. MAM: Which is Right for You?

With 60% of marketers creating at least one piece of content every day, it’s becoming increasingly challenging for organizations to effectively organize and manage their growing libraries. This detrimental problem has caused ….

Artificial Intelligence for Marketers: Types of Machine Learning

POSTED 26.December 18.

Marketing

Artificial Intelligence for Marketers: Types of Machine Learning

Artificial intelligence and machine learning have emerged in the marketing industry as a pathway to competitive advantage. The best marketers are identifying, evaluating and testing AI-driven applications to make better sense of ….