Digital Asset Management and Marketing Blog

Why a DAM is the Perfect Alternative to Your VPN

6 Best Practices for Implementing AI in a DAM

24 Important Questions to Ask On a DAM Demo

14 Best Practices for Asset Keywording

8 Sports Analogies to Help You Manage a DAM Project

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POSTED 21.January 21.

Marketing

The Basics of File Management

Picture this: it’s the start of the workday. You make a coffee. You get settled in your home office, glance at today’s to-do list, quickly check for any urgent emails. Before starting ….

The Best Photo Organizer Software for Every Purpose

POSTED 15.January 21.

Marketing

The Best Photo Organizer Software for Every Purpose

Digital photo organizing today, unlike with printed film photo albums of the past, is a huge undertaking due to the sheer amount of digital photographs that any one person (thanks, smartphones!) or ….

Partner Showcase: Wrike Enterprise Work Management

POSTED 12.January 21.

Product & Integrations

Partner Showcase: Wrike Enterprise Work Management

Our integration and implementation partners are the lifeblood of MediaValet. They help our customers maximize their digital asset management (DAM) adoption, optimize their workflow across technologies, and more. In our new Partner ….

Best Practices for Managing Video in a DAM

POSTED 07.January 21.

DAM Best Practices

Best Practices for Managing Video in a DAM

Simrin Purhar is a Customer Success Manager at MediaValet. With a background in both business and computer science, she’s able to lead successful system implementations and develop DAM strategies for clients. In ….

POSTED 31.December 20.

DAM Industry Insights

What a DAM Year: 2020

David MacLaren is the Founder & CEO of MediaValet. Passionate and creative, he has built a 30-year reputation for identifying and solving problems head-on. Beginning his entrepreneurial career in his early teens, ….

POSTED 09.December 20.

Marketing

3 Essentials to Include in Your Brand Guidelines

It’s safe to say that everyone’s heard a business referred to as a “well-oiled machine” at one point or another. The idea behind this sentiment is that each department, person, channel etc. ….

Best Practices to Ensure Successful DAM Training

POSTED 02.December 20.

DAM Best Practices

Best Practices to Ensure Successful DAM Training

Digital Asset Management Workflows You Need to Know

POSTED 26.November 20.

DAM Best Practices

Digital Asset Management Workflows You Need to Know

It’s no secret that creative departments need effective workflows in place in order to do their best. That goes for all departments within any organization. But with the high—and ever-increasing—demand for both ….

DAM as the Foundation of Your MarTech Stack [eBook Preview]

POSTED 24.November 20.

DAM Industry Insights

DAM as the Foundation of Your MarTech Stack [eBook Preview]

Digital transformation has been the hot topic of conversation for years now, with over 70% of organizations already undergoing some form of digital transformation. The star of the show: your marketing technology stack. Having ….

8 Benefits of CreativeSPACES™ for Designers & Creative Directors

POSTED 20.November 20.

Creativity and Design

8 Benefits of CreativeSPACES™ for Designers & Creative Directors

Let’s be honest – historically, digital asset management and creative teams haven’t mixed well. Over the years, DAM had built a reputation of slowing the creative process and introducing yet another unnecessary technology to the creative workflow. But if done well, with creative workflows in mind, digital asset management can bring incredible value to ….

The Top Creative Operations Trends for 2021

POSTED 18.November 20.

Creativity and Design

The Top Creative Operations Trends for 2021

If this last year has taught us anything, it’s to expect the unexpected – and adapt quickly. As leaders in creative operations, it’s critical to invest in the success of your team, ….

POSTED 12.November 20.

DAM Basics

What are Digital Assets?

The term “digital asset” has become more common in marketing and creative communication – and with good reason. According to Venngage, 74% of marketers now use visuals in over 70% of their ….

POSTED 06.November 20.

Marketing

70+ Digital Marketing Statistics to Drive 2021

This blog post was originally posted in December 2018 and has been updated. Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite ….

17 Creative Conferences You Should Attend

POSTED 07.October 20.

Creativity and Design

17 Creative Conferences You Should Attend

This blog post was originally posted in June 2018 and has been updated. The digital universe is evolving with astonishing speed. More and more creative teams are becoming accountable for managing the ….

POSTED 12.November 20.

DAM Basics

What are Digital Assets?

The term “digital asset” has become more common in marketing and creative communication – and with good reason. According to Venngage, 74% of marketers now use visuals in over 70% of their ….

The Basics of APIs for Digital Asset Management

POSTED 19.September 19.

DAM Basics

The Basics of APIs for Digital Asset Management

As the digital asset management sector expands to address more use cases, the ability to connect to various platforms and devices is becoming an increasingly important component for company-wide adoption. This change ….

POSTED 09.July 20.

DAM Basics

DAM vs CMS: How Are They Different?

As the digital asset management industry has matured, the terms “digital assets” and “content” have begun to be used interchangeably. While this change emerged as a way to resonate more with marketing ….

DAM vs. MAM: Definitions and Differences

POSTED 05.June 19.

DAM Basics

DAM vs. MAM: Definitions and Differences

With 60% of marketers creating at least one piece of content every day, it’s becoming increasingly challenging for organizations to effectively organize and manage their growing libraries. This detrimental problem has caused ….

5 Factors Stalling Your Digital Asset Management Project (and How to Stay on Track)

POSTED 07.November 18.

Buying a DAM

5 Factors Stalling Your Digital Asset Management Project (and How to Stay on Track)

Digital asset management initiatives have a profound impact on creative and marketing operations and positively affect multiple teams and stakeholders. But, DAM projects often have multiple phases and moving parts and, thus, ….

The 4 Pillars of Building a DAM Governance Plan

POSTED 09.July 20.

DAM Best Practices

The 4 Pillars of Building a DAM Governance Plan

POSTED 23.March 16.

Marketing

3 Reasons Why Digital Easter Eggs are Pure Marketing Genius

This week at MediaValet, we are dying our eggs, breaking open chocolate-filled packages, and hunting around for all the bunny-shaped sugary surprises. Around here, we take Easter, and our sweet tooth, very ….

5 Components of an Effective Sales Enablement Program

POSTED 27.June 18.

Marketing

5 Components of an Effective Sales Enablement Program

When it comes to sales enablement, the name of the game is getting marketing and sales to work together to help businesses meet their goals. This means that processes, content and technology ….

Why Watermarks are Important and How to Use Them

POSTED 17.January 20.

DAM Industry Insights

Why Watermarks are Important and How to Use Them

The need for original, visual content is at an all-time high. In fact, relevant content has been linked to increasing purchase intent. With this trend, HubSpot found that 51% of marketers are ….

Designer’s Cheat Sheet: Free Creative Downloads

POSTED 08.August 18.

Creativity and Design

Designer’s Cheat Sheet: Free Creative Downloads

Great visuals are part of every digital program, social post and content element. Most marketing budgets will have a line item for either stock or custom creative, rich media and creative software. ….