Digital Asset Management and Marketing Blog

Why a DAM is the Perfect Alternative to Your VPN

6 Best Practices for Implementing AI in a DAM

24 Important Questions to Ask On a DAM Demo

14 Best Practices for Asset Keywording

8 Sports Analogies to Help You Manage a DAM Project

Most Recent
Most Popular

POSTED 15.September 20.

Marketing

[eBook Preview] 6 Healthcare Marketing Trends You Can’t Ignore in 2020

Healthcare is arguably one of the most highly-regulated industries and, by nature, more challenging for any savvy marketer to take on. While conquering this mountain is harder than most, it doesn’t mean ….

How Naomi Pelkey Reduced Asset Requests by 80% at the University of Windsor with DAM

POSTED 02.September 20.

DAM Use Cases

How Naomi Pelkey Reduced Asset Requests by 80% at the University of Windsor with DAM

How does one marketing team go from spending almost 25 hours per week sharing photos, down to less than 5? This is the question we were hoping to answer with Naomi Pelkey, ….

How Jean Baak Streamlines Creative Project Management for HelpMeSee with DAM

POSTED 24.August 20.

Assets

How Jean Baak Streamlines Creative Project Management for HelpMeSee with DAM

When Jean Baak started his search in 2018, his goal was to find a single solution to meet HelpMeSee’s project and digital asset management needs. After evaluating multiple vendors, he found a ….

Accelerate Content Creation with Cropping Templates

POSTED 13.August 20.

Product & Integrations

Accelerate Content Creation with Cropping Templates

The number of channels a marketing team is expected to manage is at an all-time high. In fact, for social media alone, Buffer lists 21 social media sites that brands should consider using to reach their ideal audience. Then, take into consideration the other digital and traditional ….

3 Requests That Are Slowing Down Your Creative Team (and Easy Fixes)

POSTED 22.July 20.

DAM Use Cases

3 Requests That Are Slowing Down Your Creative Team (and Easy Fixes)

The world is becoming increasingly visual – across industries, geographic locations and platforms. To this end, it’s no surprise that marketing, sales and other departments have turned to high-quality, visual content to ….

Introducing Cropping: Save Valuable Time and Streamline Workflow

POSTED 15.July 20.

Product & Integrations

Introducing Cropping: Save Valuable Time and Streamline Workflow

Content has become a cornerstone of all good marketing strategies. Marketing teams need to constantly deliver new and relevant content to keep their brand top of mind. Unfortunately, many teams are unable to act independently and rely ….

The 4 Pillars of Building a DAM Governance Plan

POSTED 09.July 20.

DAM Best Practices

The 4 Pillars of Building a DAM Governance Plan

Simrin Purhar is a Customer Success Manager at MediaValet. With a background in both business and computer science, she’s able to lead successful system implementations and develop DAM strategies for clients. In ….

POSTED

DAM Basics

DAM vs CMS: How Are They Different?

As the digital asset management industry has matured, the terms “digital assets” and “content” have begun to be used interchangeably. While this change emerged as a way to resonate more with marketing ….

POSTED 02.July 20.

DAM Use Cases

How James Carter Drives Brand Consistency

How does one of the world’s largest global information companies ensure brand consistency across 45 countries? This was the question we had for James Carter, Global Brand Manager at Experian. As a ….

5 Frequently Asked Questions About DAM Keywords

POSTED 16.June 20.

DAM Best Practices

5 Frequently Asked Questions About DAM Keywords

A consistent and well thought out keyword strategy is at the core of any successful digital asset management initiative. Your users’ ability to quickly and easily find their assets is essential in ….

The New Digital Normal – Supporting VPN Access

POSTED 12.June 20.

DAM Industry Insights

The New Digital Normal – Supporting VPN Access

With droves of employees starting to work remotely in response to shelter-in-place regulations, it became a mad dash for companies to get the infrastructure in place to support a 100% remote work ….

POSTED 04.June 20.

Marketing

Digital Marketing for Manufacturers: The Buyer’s Journey

Manufacturing is experiencing a shift from traditional marketing methods to tactics that provide clearer visibility in today’s cluttered manufacturing landscape. With so many options for customers to choose from, it’s easy to ….

POSTED 06.December 19.

Marketing

Need-to-Know Digital Marketing Statistics for 2020

This blog post was originally posted in December 2018 and has been updated. Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite ….

Why Watermarks are Important and How to Use Them

POSTED 17.January 20.

DAM Industry Insights

Why Watermarks are Important and How to Use Them

The need for original, visual content is at an all-time high. In fact, relevant content has been linked to increasing purchase intent. With this trend, HubSpot found that 51% of marketers are ….

POSTED 28.October 16.

DAM Basics

What is a Digital Asset?

Understanding the definition of a digital asset is one of the most important steps to starting your digital asset management system (DAM) research. So, what is a digital asset? Many people consider ….

The 6 Key Features of a Digital Asset Management System

POSTED 06.March 18.

DAM Basics

The 6 Key Features of a Digital Asset Management System

What are the key features of a digital asset management system? As digital asset management has evolved, the answer to this question seems to be getting more and more muddled. Why? With ….

Google Drive vs DAM: Which is Right For You?

POSTED 01.April 20.

Buying a DAM

Google Drive vs DAM: Which is Right For You?

Do I need Google Drive or DAM? It’s a question we frequently hear from companies looking to understand the value of a digital asset management system. With the amount of content being ….

Digital Asset Management for Retail: 3 Success Scenarios

POSTED 26.August 16.

DAM Use Cases

Digital Asset Management for Retail: 3 Success Scenarios

Retailers are faced with the challenge of efficiently managing huge volumes of digital media, which are key for both effectively communicating the brand story and for driving revenue in stores and online. ….

POSTED 06.October 17.

Buying a DAM

7 Customer Insights into Buying a DAM System

Think about the last time you bought a computer. The experience was more or less straightforward, wasn’t it? You narrowed down your choices based on your needs and budget, checked out a ….

Getting Executive Buy-In for DAM: Questions to Ask

POSTED 05.December 18.

Buying a DAM

Getting Executive Buy-In for DAM: Questions to Ask

Digital asset management initiatives often originate within marketing teams, yet have the potential to deliver significant benefits to multiple departments. A DAM has the power to accelerate major organizational initiatives, preserve the ….

POSTED 18.March 20.

DAM Use Cases

3 Ways a DAM Can Help Remote Teams

While many organizations feel that they’re equipped to support remote work, a report from Upwork found that only 43% of companies actually have a remote work policy in place. This can be ….

DAM Considerations: On Premise Vs. Software As A Service

POSTED 11.September 18.

Buying a DAM

DAM Considerations: On-Premise vs. Software-as-a-Service

This is part 1 in a 2-part series on DAM considerations. Be sure to also read DAM Considerations: Scalability. While you evaluate DAM solutions to address pain points around your growing volume ….

24 Important Questions to Ask On a DAM Demo

POSTED 16.April 18.

Buying a DAM

24 Important Questions to Ask On a DAM Demo

When getting ready to attend a digital asset management demo, preparation can allow you to lead the conversation and truly understand how each vendor can meet your needs. As part of your ….

POSTED 04.September 18.

Buying a DAM

Choosing the Right DAM

It’s becoming conventional business wisdom: every company today is a media company. At the center of this new paradigm is content. A lot of it. Digital asset management has emerged as an ….