Digital Asset Management and Marketing Blog

Why a DAM is the Perfect Alternative to Your VPN

6 Best Practices for Implementing AI in a DAM

24 Important Questions to Ask On a DAM Demo

14 Best Practices for Asset Keywording

8 Sports Analogies to Help You Manage a DAM Project

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3 Requests That Are Slowing Down Your Creative Team (and Easy Fixes)

POSTED 22.July 20.

DAM Use Cases

3 Requests That Are Slowing Down Your Creative Team (and Easy Fixes)

The world is becoming increasingly visual – across industries, geographic locations and platforms. To this end, it’s no surprise that marketing, sales and other departments have turned to high-quality, visual content to ….

Introducing Cropping: Save Valuable Time and Streamline Workflow

POSTED 15.July 20.

Product & Integrations

Introducing Cropping: Save Valuable Time and Streamline Workflow

Content has become a cornerstone of all good marketing strategies. Marketing teams need to constantly deliver new and relevant content to keep their brand top of mind. Unfortunately, many teams are unable to act independently and rely ….

The 4 Pillars of Building a DAM Governance Plan

POSTED 09.July 20.

DAM Best Practices

The 4 Pillars of Building a DAM Governance Plan

Simrin Purhar is a Customer Success Manager at MediaValet. With a background in both business and computer science, she’s able to lead successful system implementations and develop DAM strategies for clients. In ….

POSTED 02.July 20.

DAM Use Cases

How James Carter Drives Brand Consistency

How does one of the world’s largest global information companies ensure brand consistency across 45 countries? This was the question we had for James Carter, Global Brand Manager at Experian. As a ….

5 Frequently Asked Questions About DAM Keywords

POSTED 16.June 20.

DAM Best Practices

5 Frequently Asked Questions About DAM Keywords

A consistent and well thought out keyword strategy is at the core of any successful digital asset management initiative. Your users’ ability to quickly and easily find their assets is essential in ….

The New Digital Normal – Supporting VPN Access

POSTED 12.June 20.

DAM Industry Insights

The New Digital Normal – Supporting VPN Access

With droves of employees starting to work remotely in response to shelter-in-place regulations, it became a mad dash for companies to get the infrastructure in place to support a 100% remote work ….

POSTED 04.June 20.

Marketing

Digital Marketing for Manufacturers: The Buyer’s Journey

Manufacturing is experiencing a shift from traditional marketing methods to tactics that provide clearer visibility in today’s cluttered manufacturing landscape. With so many options for customers to choose from, it’s easy to ….

Using Pinned Searches to Increase DAM Productivity

POSTED 14.May 20.

DAM Best Practices

Using Pinned Searches to Increase DAM Productivity

Your team has worked extra hard to release new collateral that was requested by the sales team. Following company protocol, you upload all the final assets to your DAM, and categorize and ….

Why Marketing Teams Should Use a DAM in Conjunction with Their VPN

POSTED 13.May 20.

DAM Use Cases

Why Marketing Teams Should Use a DAM in Conjunction with Their VPN

Depending on the organization’s industry, IT requirements or infrastructure, many teams are required to use a VPN when working remotely. However, this solution often isn’t ideal for marketing and creative teams, who ….

POSTED 07.May 20.

Marketing

Content Marketing for Manufacturers [eBook Preview]

The age of digital marketing has dramatically shaken up how manufacturing organizations market. Marketers in the manufacturing space are having to adapt their strategies to prioritize content to maintain and attract customers. ….

Why a DAM is the Perfect Alternative to Your VPN

POSTED 05.May 20.

DAM Use Cases

Why a DAM is the Perfect Alternative to Your VPN

A VPN (Virtual Private Network) has always had its place and purpose – to securely connect business networks and allow employees to connect to their network from home. And while VPNs may ….

Customizing User and Category Access with DAM: 4 Example Use Cases

POSTED 27.April 20.

DAM Use Cases

Customizing User and Category Access with DAM: 4 Example Use Cases

While there are a number of cloud-storage solutions out there, many aren’t equipped to support customized user access needs. What does this mean for organizations? It means they often need to restrict ….

POSTED 28.October 16.

DAM Basics

What is a Digital Asset?

Understanding the definition of a digital asset is one of the most important steps to starting your digital asset management system (DAM) research. So, what is a digital asset? Many people consider ….

POSTED 06.December 19.

Marketing

Need-to-Know Digital Marketing Statistics for 2020

This blog post was originally posted in December 2018 and has been updated. Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite ….

The 6 Key Features of a Digital Asset Management System

POSTED 06.March 18.

DAM Basics

The 6 Key Features of a Digital Asset Management System

What are the key features of a digital asset management system? As digital asset management has evolved, the answer to this question seems to be getting more and more muddled. Why? With ….

POSTED 23.March 16.

Marketing

3 Reasons Why Digital Easter Eggs are Pure Marketing Genius

This week at MediaValet, we are dying our eggs, breaking open chocolate-filled packages, and hunting around for all the bunny-shaped sugary surprises. Around here, we take Easter, and our sweet tooth, very ….

DAM Considerations: On Premise Vs. Software As A Service

POSTED 11.September 18.

Buying a DAM

DAM Considerations: On-Premise vs. Software-as-a-Service

This is part 1 in a 2-part series on DAM considerations. Be sure to also read DAM Considerations: Scalability. While you evaluate DAM solutions to address pain points around your growing volume ….

6 Best Practices for Implementing AI in a DAM

POSTED 21.January 19.

DAM Best Practices

6 Best Practices for Implementing AI in a DAM

Artificial intelligence brought the promise of automating one of the most time-consuming and manual processes in digital asset management – asset tagging. With artificial intelligence, thousands of existing and new assets can ….

DAM for Graphic Designers: Getting Your Creatives On-Board

POSTED 06.March 19.

Creativity and Design

DAM for Graphic Designers: Getting Your Creatives On-Board

One of the most prevalent problems with a DAM initiative is adoption by creative teams. Despite the number of problems that a DAM solves for an organization, it introduces new processes that ….

DAM for Archiving: Back to the Future with DAM

POSTED 19.October 16.

DAM Industry Insights

DAM for Archiving: Back to the Future with DAM

Who cares about history? It’s just a bunch of old stories about boring stuff people did with outdated technology anyway. There’s not much from the past that really matters in today’s world, ….

POSTED 16.February 17.

Product & Integrations

Can 2D & 3D Files be Viewed with a DAM?

From architecture to civil engineering, there are many industries that depend on the ability to build 2D and 3D Autodesk® AutoCAD® drawings and share those files with partners and clients. The issue that ….

POSTED 19.December 18.

DAM Basics

The Basics of DAM for Project Managers

When a project manager needs to deliver a project on time and on budget, project management and productivity tools that include calendar, scheduling and workflow capabilities are a priority. And when it’s ….

The Basics of APIs for Digital Asset Management

POSTED 19.September 19.

DAM Basics

The Basics of APIs for Digital Asset Management

As the digital asset management sector expands to address more use cases, the ability to connect to various platforms and devices is becoming an increasingly important component for company-wide adoption. This change ….

POSTED 13.November 19.

Marketing

4 Ways AI Can Improve Your Content Marketing

It’s no surprise that artificial intelligence (AI) has been a major topic of conversation as of late. Promising significant cost and time savings, organizations from almost every industry are eager to see ….