Digital Asset Management and Marketing Blog

Why a DAM is the Perfect Alternative to Your VPN

6 Best Practices for Implementing AI in a DAM

24 Important Questions to Ask On a DAM Demo

14 Best Practices for Asset Keywording

8 Sports Analogies to Help You Manage a DAM Project

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POSTED 07.April 21.

Buying a DAM

The Business Benefits of a DAM

While there’s no doubt that organizations using digital asset management solutions (DAM) achieve benefits in the marketing and creative department, there’s often a need to showcase the value of DAM to the ….

A Digital Asset Manager’s Roles & Responsibilities

POSTED 05.April 21.

DAM Basics

A Digital Asset Manager’s Roles & Responsibilities

Digital asset management solutions (DAM) are becoming more widely used throughout a variety of industries and organizations. Because of the enormous amount of digital assets being created and used daily by businesses, ….

DAM Templates: Benefits, Use Cases & Examples

POSTED 30.March 21.

Product & Integrations

DAM Templates: Benefits, Use Cases & Examples

Creative teams often shoulder the weight of asset requests—whether it’s helping locate them, distributing them, making edits, or creating something completely new. This is a huge pain point for many organizations and ….

POSTED 19.March 21.

Marketing

The Brand Manager’s Roles & Responsibilities

At the heart of every successful company is a strong, consistent brand. But, building positive brand association from a single voice across touchpoints is no easy task. It requires meticulous planning, thoughtful ….

POSTED 17.March 21.

Marketing

What is Image Management? An Overview

Image management is the storage, organization, centralization and distribution of digital images, assets and graphics. Despite the name, image management can also over a lot more than just digital photos. Photo organizing ….

POSTED 16.March 21.

Marketing

What is Brand Association? Overview & Examples

What do customers remember about your brand? Probably much, much more than you think. From your visual branding to the experience you offer your customers, every micro-minute someone spends with your brand ….

POSTED 10.March 21.

Marketing

The Best Way to Organize Photos

Have you had photo organizing on the to-do list for months… maybe even years? You’re not alone. This seemingly daunting task is important now more than ever, with studies showing that over ….

Partner Showcase: Work Management Australia

POSTED 03.March 21.

Product & Integrations

Partner Showcase: Work Management Australia

Having partners world-wide who are product experts has helped MediaValet integrate with a variety of industries and clients all over the globe. Our partnerships are a huge part of our growth strategy ….

POSTED 02.March 21.

Marketing

Brand Dilution: Definition, Causes and Examples

Brand dilution is something that most people have experienced at one point or another. You find a brand you know and love, but over time find that it’s grown in a direction ….

How Cori Canady Enables 64 Global Charters with DAM

POSTED 24.February 21.

User Spotlights

How Cori Canady Enables 64 Global Charters with DAM

How does a two-person graphic design team ensure a remote workforce, along with 64 community chapters spread across several countries, have access to the content they need to power stronger communities? This ….

Introducing Audio/Video Intelligence: Taking Rich Media Discoverability to the Next Level

POSTED 18.February 21.

Product & Integrations

Introducing Audio/Video Intelligence: Taking Rich Media Discoverability to the Next Level

Rich media content, like audio & video, is top-of-mind for marketers. Not only do 54% of consumers want to see more videos from the brands they follow, videos have also been tied ….

What is a Rendition and Why Does It Matter?

POSTED 16.February 21.

DAM Best Practices

What is a Rendition and Why Does It Matter?

Simrin Purhar is a Customer Success Manager at MediaValet. With a background in both business and computer science, she’s able to lead successful system implementations and develop DAM strategies for clients. In ….

3 Things Top-Performing Creative Teams Do

POSTED 21.October 20.

Creativity and Design

3 Things Top-Performing Creative Teams Do

Today’s creatives are creating more content than ever. In fact, between the dawn of civilization and 2003, we only created five exabytes. Now, we’re creating that amount every two days. To put ….

The New Digital Normal – Supporting VPN Access

POSTED 12.June 20.

DAM Industry Insights

The New Digital Normal – Supporting VPN Access

With droves of employees starting to work remotely in response to shelter-in-place regulations, it became a mad dash for companies to get the infrastructure in place to support a 100% remote work ….

24 Important Questions to Ask On a DAM Demo

POSTED 16.April 18.

Buying a DAM

24 Important Questions to Ask On a DAM Demo

When getting ready to attend a digital asset management demo, preparation can allow you to lead the conversation and truly understand how each vendor can meet your needs. As part of your ….

POSTED 12.November 20.

DAM Basics

What are Digital Assets?

The term “digital asset” has become more common in marketing and creative communication – and with good reason. According to Venngage, 74% of marketers now use visuals in over 70% of their ….

POSTED 18.February 21.

Product & Integrations

Introducing Audio/Video Intelligence: Taking Rich Media Discoverability to the Next Level

Rich media content, like audio & video, is top-of-mind for marketers. Not only do 54% of consumers want to see more videos from the brands they follow, videos have also been tied ….

Repurposing Content: 15 Marketers Share Their Insights

POSTED 11.April 19.

Marketing

Repurposing Content: 15 Marketers Share Their Insights

Each piece of content you create is an investment of both time and money. Why then, do some companies have a “set it and forget it” policy when it comes to their ….

How James Langan Supercharges Content Creation for ACAMS with DAM

POSTED 02.February 21.

DAM Use Cases

How James Langan Supercharges Content Creation for ACAMS with DAM

How does a rapidly growing organization with international offices ensure 82,000 members worldwide have the photos, videos and graphics they need to fight financial crime? This is the question we had for ….

Optimizing Your MarTech Stack for Today’s New Normal

POSTED 20.October 20.

Marketing

Optimizing Your MarTech Stack for Today’s New Normal

As marketing professionals, we obsess over metrics surrounding overall site traffic, new versus return visitors, bounce rate, impression shares, our marketing funnel through rate, and the list goes on. Yet, we don’t ….

5 Company-Wide Initiatives That Can Kick-Start a DAM Project

POSTED 09.January 18.

Buying a DAM

5 Company-Wide Initiatives That Can Kick-Start a DAM Project

Digital asset management projects often start in the marketing department, as they experience the most pains around creating and distributing marketing collateral. They’re tasked with proving ROI, getting stakeholder approvals, and running ….

POSTED 13.May 19.

Marketing

Building a House: UX and UI Explained

Jenna Kuck-Chang is a UX Designer at MediaValet. With a background in psychology, she collaborates with teams to create useful and meaningful user experiences and products. In her free time, she loves ….