Digital Asset Management Stakeholders: VP of IT
Digital asset management initiatives usually involve multiple stakeholders representing different organizational divisions, such as creative, marketing and IT. In this series, we’re highlighting some of the common stakeholders we see involved in ….
Artificial Intelligence for Marketers: Types of Machine Learning
Artificial intelligence and machine learning have emerged in the marketing industry as a pathway to competitive advantage. The best marketers are identifying, evaluating and testing AI-driven applications to make better sense of ….
3 DAM Success Factors for Regulated Industries in Australia
The digital asset management industry has taken Australia by storm, with DAM becoming a priority within highly-regulated industries, like government and education. The Government of Australia has spearheaded better digital governance through ….
5 Company-Wide Initiatives That Can Kick-Start a DAM Project
Digital asset management projects often start in the marketing department, as they experience the most pains around creating and distributing marketing collateral. They’re tasked with proving ROI, getting stakeholder approvals, and running ….