Digital Asset Management and Marketing Blog

6 Best Practices for Implementing AI in a DAM

24 Important Questions to Ask On a DAM Demo

14 Best Practices for Asset Keywording

7 Customer Insights into Buying a DAM System

8 Sports Analogies to Help You Manage a DAM Project

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The Complete Guide to Surviving Henry Stewart DAM New York 2020

POSTED 26.February 20.

Marketing

The Complete Guide to Surviving Henry Stewart DAM New York 2020

This blog post was originally posted in March 2018 and has been updated. Spring is finally in the air, which can only mean one thing: Henry Stewart DAM New York 2020 is ….

POSTED 21.February 20.

DAM Best Practices

7 Tactics to Drive DAM User Adoption

Simrin Purhar is an Onboarding Specialist at MediaValet. With a background in both business and computer science, she’s able to lead successful system implementations and develop DAM strategies for clients. In her ….

POSTED 03.February 20.

DAM Use Cases

How to Use Brand Portals: 4 Example Business Cases

It’s more important than ever to ensure your assets are easily accessible to improve collaboration and ensure your organization is accurately reflected across all channels. But, while distributing your assets is important, ….

Top Project Management Tools to Drive Collaboration in 2020

POSTED 20.January 20.

Marketing

Top Project Management Tools to Drive Collaboration in 2020

The business world is becoming increasingly global. Teams are crossing time zones; people are working remotely, and entire organizations are consolidating. But, regardless of if employees are working across departments, offices or ….

Why Watermarks are Important and How to Use Them

POSTED 17.January 20.

DAM Industry Insights

Why Watermarks are Important and How to Use Them

The need for original, visual content is at an all-time high. In fact, relevant content has been linked to increasing purchase intent. With this trend, HubSpot found that 51% of marketers are ….

5 Key Features Every DAM for Healthcare Must Have

POSTED 13.December 19.

DAM Use Cases

5 Key Features Every DAM for Healthcare Must Have

People are more actively involved in their own health and wellness than ever before. As a result, patients are now evaluating their healthcare providers on perceived value and quality, rather than just ….

POSTED 06.December 19.

Marketing

Need-to-Know Digital Marketing Statistics for 2020

This blog post was originally posted in December 2018 and has been updated. Digital marketing is constantly evolving, with marketers always exploring new ways to engage customers and create experiences that excite ….

POSTED 13.November 19.

Marketing

4 Ways AI Can Improve Your Content Marketing

It’s no surprise that artificial intelligence (AI) has been a major topic of conversation as of late. Promising significant cost and time savings, organizations from almost every industry are eager to see ….

5 Common Mistakes When Building Your DAM Category Structure

POSTED 04.October 19.

DAM Best Practices

5 Common Mistakes When Building Your DAM Category Structure

Simrin Purhar is a Customer Success Representative at MediaValet. With a background in both business and computer science, she’s able to lead successful system implementations and develop DAM strategies for clients. In ….

The Future of IaaS: Why I Anticipate a Shift From AWS

POSTED

Thought Leadership

The Future of IaaS: Why I Anticipate a Shift From AWS

Vernon D’souza is the Head of Information Security at MediaValet. With vast experience in incidence response, governance, compliance and more, Vernon has conducted over a hundred security assessments within various IT environments. ….

The Basics of APIs for Digital Asset Management

POSTED 19.September 19.

DAM Basics

The Basics of APIs for Digital Asset Management

As the digital asset management sector expands to address more use cases, the ability to connect to various platforms and devices is becoming an increasingly important component for company-wide adoption. This change ….

POSTED 23.August 19.

DAM Use Cases

5 Benefits of DAM for Higher Education

This blog post was originally posted in February 2016 and has been updated. From Ivy League schools to community colleges, the education sector is becoming more competitive than ever, constantly battling for ….

POSTED 28.October 16.

DAM Basics

What is a Digital Asset?

Understanding the definition of a digital asset is one of the most important steps to starting your digital asset management system (DAM) research. Many people consider digital assets to only include photos ….

POSTED 06.December 19.

Marketing

Need-to-Know Digital Marketing Statistics for 2020

POSTED 19.November 18.

DAM Basics

DAM vs CMS: How Are They Different?

As the digital asset management industry has matured, the terms “digital assets” and “content” have begun to be used interchangeably. While this change emerged as a way to resonate more with marketing ….

CRYPTOMEDIA: Blockchain in the Digital Asset Management Space

POSTED 18.December 17.

DAM Industry Insights

CRYPTOMEDIA: Blockchain in the Digital Asset Management Space

As a CTO, I evaluate emerging technologies that have the potential to massively transform or disrupt the industry that we are in. So, I try to gain a comprehensive understanding of the ….

POSTED 03.February 20.

DAM Use Cases

How to Use Brand Portals: 4 Example Business Cases

POSTED 07.June 18.

Creativity and Design

17 Conferences Creatives Should Attend

The digital universe is evolving with astonishing speed. More and more creative teams are becoming accountable for managing the brand, resources and supporting a multitude of digital channels with visual content. One ….

POSTED 05.June 19.

DAM Basics

DAM vs. MAM: Which is Right for You?

With 60% of marketers creating at least one piece of content every day, it’s becoming increasingly challenging for organizations to effectively organize and manage their growing libraries. This detrimental problem has caused ….

POSTED 23.March 16.

Marketing

3 Reasons Why Digital Easter Eggs are Pure Marketing Genius

This week at MediaValet, we are dying our eggs, breaking open chocolate-filled packages, and hunting around for all the bunny-shaped sugary surprises. Around here, we take Easter, and our sweet tooth, very ….

The 6 Key Features of a Digital Asset Management System

POSTED 06.March 18.

DAM Basics

The 6 Key Features of a Digital Asset Management System

What are the key features of a digital asset management system? As digital asset management has evolved, the answer to this question seems to be getting more and more muddled. Why? With ….

Designer’s Cheat Sheet: Free Creative Downloads

POSTED 08.August 18.

Creativity and Design

Designer’s Cheat Sheet: Free Creative Downloads

Great visuals are part of every digital program, social post and content element. Most marketing budgets will have a line item for either stock or custom creative, rich media and creative software. ….

Artificial Intelligence for Marketers: Types of Machine Learning

POSTED 26.December 18.

Marketing

Artificial Intelligence for Marketers: Types of Machine Learning

Artificial intelligence and machine learning have emerged in the marketing industry as a pathway to competitive advantage. The best marketers are identifying, evaluating and testing AI-driven applications to make better sense of ….

POSTED 21.February 20.

DAM Best Practices