How It Works: Your Asset Journey and Insights
1. Start by creating great contentLet’s say you’ve created an amazing video or purchased a stock photo that perfectly illustrates your web page.
2. Add it to your corporate DAM libraryUpload your content asset into MediaValet, your Digital Asset Management solution. Now all approved users have access to the latest approved version and it’s ready to be published.
3. Create a campaignCreating a campaign that corresponds with your asset and content promotion: landing page, email or social channels lets you track the effectiveness of those channels for that specific asset.
4. Generate a campaign URLA unique link for the asset is created – you’re ready to publish – just copy the link and add onto your web page, or 3rd party digital property, email, landing page or social channel.
5. Start seeing the resultsHow many views your video attracted? Which channel drives best engagement? How long was the video viewed? How does it compare to the same asset on a different channel? Was another asset generating more unique views?
6. Gain insightsLeveraging these performance analytics understand what content works best for specific channels and campaigns. Compare asset investment to the customer engagement those assets generate. Then create more content that people love!