Get instant content insights & drive engagement
Know what content & visuals perform best. Create, publish and distribute content people love
Instant publishing and updates
- Publish videos & media assets right from your corporate library
- Roll out updates across all digital locations from a single source
- Automatically adjust quality of stream based on internet connection to increase user experience
Content performance analytics
- Know what content performs best and drives results
- Centralize asset performance analytics from multiple digital channels, in a single platform
- Optimize the video size, automatically adjusting to the device type
Drive content engagement
- Analyze which asset investment drives higher audience engagement
- Guide content development to maximize success, leveraging performance insights
- Drive global engagement with internal users and international audiences
How it works: your asset journey and insights
1. Start by creating great content
Let’s say you’ve created an amazing video or purchased a stock photo that perfectly illustrates your web page.
2. Add it to your corporate DAM library
Upload your content asset into MediaValet, your Digital Asset Management solution. Now all approved users have access to the latest approved version and it’s ready to be published.
3. Create a campaign
Creating a campaign that corresponds with your asset and content promotion: landing page, email or social channels lets you track the effectiveness of those channels for that specific asset.
4. Generate a campaign URL
A unique link for the asset is created – you’re ready to publish – just copy the link and add onto your web page, or 3rd party digital property, email, landing page or social channel.
5. Start seeing the results
How many views did your video attract? Which channel drives best engagement? How long was the video viewed? How does it compare to the same asset on a different channel? Was another asset generating more unique views?
6. Gain insights
Leveraging these performance analytics, understand what content works best for specific channels and campaigns. Compare asset investment to the customer engagement those assets generate. Then create more content that people love!
See the Content Publishing and Analytics in action now!
Book a demo and let us show you how the Content Publishing
and Analytics can benefit you and your team.
We would love to answer any questions you may have!