Top 5 Questions About DAM and Slack

Top 5 Questions About DAM and Slack

So many marketing technologies are integrating into Slack, why not Digital Asset Management?

We heard you: MediaValet can now integrate with Slack!

With the two together, your organization can easily and instantly communicate and collaborate around your digital assets, and you can do so while your Slack conversations are being tracked back in your DAM.


Essentially, this makes your digital asset management solution a system of record not only for your entire collection of digital assets, but also for discussions, feedback and evolution of those materials. This is because assets are never just being stored in a DAM; they are used in campaigns, updated and shared. Before, assets were stored in a DAM, conversations and collaboration happened in Slack. Now more than ever before, your teams are able to collaborate on content, creatives, product shots and collateral  without the fear of losing track of thoughts, opinions, conversations and approvals that often happen in a complex work cycle within the Slack platform.

We were blown away by the level of interest and uptake of MediaValet integration with Slack. And we’ve noticed the same few questions coming up, so let’s address them right here:

Question #1 – Do you need a paid Slack account?

Nope. Not even a little. A MediaValet + Slack integration works for both free and paid Slack accounts, even with Slack enterprise Grid!

Many organizations benefit from Slack’s free plan because of its extensive offerings: up to 10K searchable messages, native apps for iOS, Android, Mac & Windows, 5GB of total file storage and more.

High-octane organizations choose to pay for Standard or Plus subscriptions that offer increased functionality, such as unlimited searchable messages and 24/7 support.

Either way, you can now link MediaValet digital asset management solution to your company’s Slack conversations and collaborations – no matter your subscription level.

Question  #2 – Is there a delay when assets are sent to Slack?

Again – le nope.

On a recent demo of this integration, the company’s team was highly impressed with how quickly the asset was received in Slack from the DAM. And once it was there, our own team members started commenting in real time – right in the middle of the demo!

When you send an asset to Slack, it instantly shows up there ready for comments and collaboration.

Question #3 – Will comments be seen by everyone on the team?

Nuh-uh. Or at least you can set it up so that conversations about assets are only viewable by a select group or use a direct message for one-on-one discussion.

You do this by creating custom groups in Slack that are only visible by the group of invited participants. Then, you send assets from your DAM to these channels, and voilà, comments are only viewed by those users. Once the comments are sent to MediaValet, they are recorded as comments and can only be viewed by the the users approved to access those assets.

Question #4 – Does approving assets in Slack automatically approves them in the DAM.

 Let’s back up.

An integration between a DAM and Slack is meant to make your conversations around digital assets easier by sending those assets to Slack, which is where your team can talk about them in a tool they are already using to discuss the progression of projects and campaigns.

So approvals in Slack are basically like real-time, “verbal” agreements. As your team works with and discusses the creation and alteration of assets, they will come to agree on the point at which the asset is “approved” for a particular use. It’s then up to your awesome team to make those decisions happen.

Approving an asset in a DAM refers to the process of deciding which assets uploaded to the DAM will be kept, stored and made available to users.

In Slack, your team approves the current creative state of an asset.

In your DAM, your admin users approve the state of your entire collection of assets (and who can access those assets).

Question #5 – Can files greater than 1 GB be sent to or accessed in Slack.

Since Slack self-imposes the limitation that images have to be 1 GB or smaller to upload to their platform, you’d think your assets from your DAM would have to abide by that regulation.

But no.

When you send a digital asset (photo, video, 3D file) from your DAM to Slack, what your team actually sees in Slack is a rendition of the original file linked back to the DAM. This means that files that are larger than 1 GB can be viewed in Slack through your DAM integration. This includes 3D files, you will see a thumbnail in  Slack and  click to go to MediaValet to access  3D graphics.

And so, a DAM integration gives you even more functionality with your assets inside Slack than you had before.

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