When people talk about digital asset management, one of the biggest questions asked is:
Where is this technology going?
The hard truth is that we can’t answer that question without also putting digital asset management into context with broader tech trends and developments. In this post, Fraser Charles, Director of Global Strategic Partnerships here at MediaValet, weighs in on big trends in tech and how those developments are changing the digital asset management landscape.
To get started, let’s learn a little more about Fraser.
Tell us a little about yourself and your role at MediaValet.
Well on a personal level, I’m an unapologetic outdoor enthusiast. I love mountain biking, rock climbing, surfing, ski touring – you name it – and I round that out by being an over-excitable dad in every capacity.
At MediaValet, my job is to go out, find, recruit, make and grow great partnerships with other fantastic companies. I am passionate about building mutually-beneficial relationships between MediaValet and other cutting-edge businesses.
What are some of the biggest trends you see in tech right now?
There are 3 that stand out in the front of my mind.
In the last 2 years, enterprise organizations have begun a kind of mass adoption of cloud-based tech solutions that solve problems across all lines of business. This is a huge change from previous years where enterprise-grade platforms required a lot of attention and expertise from IT departments to adopt, onboard and maintain. Every 3-4 years, organizations were required to spend a lot of money on upgrades and patches.
Now, a large portion of these tools are available in the cloud, and this shift has dramatically changed the digital asset management industry as well. There are strong waves of cloud adoption where historically digital asset management has been solved with on-premise solutions. At a basic level, this mass shift can be explained in digital asset management because cloud technology allows businesses to scale up or scale down based on individual needs.
Cloud technology gives people instant access to solutions no matter where they are on the planet and mobile is a natural next step. As more and more employees start working in the field need access to cloud technology, they are demanding a mobile component that provides access no matter what device you are on. There is no doubt that this trajectory has affected the digital asset management industry.
People want accessibility from any device, and this is true for everyone from general users to the highest level of content managers. Content consumers working in businesses require that access to that content is exceptionally convenient.
3. Open-Source technology
Open-source technology has also become key to digital asset management technology because the goal of this type of platform has shifted. Where digital asset management used to be a database that recalled files through search, solutions today are capable of so much more. Digital asset management is no longer a stand-alone silo acting as a repository. It has become a tool that uses open API to connect to all the endpoints where people in businesses are consuming content.
Can you say more about how these trends have affected the digital asset management industry?
As I said, digital asset management has transformed from a database that recalls info into a central media library that enables collaboration. You still have a centralization in the sense that a DAM stores digital files in one searchable platform, but what the tool can bring these days is a decentralized experience that makes collaboration and access more effective.
How does the MediaValet solution do this?
We really want to derive the benefits from a centralized media library such that marketing has control over all digital assets and versions but users have access to that platform freely, of course within set permissions management. With this model, we can remove barriers, such as the requirement that emails have to be sent to request access to assets. When assets are available freely and conveniently, adoption of the technology will happen naturally. In the end, consumption of digital content will go up when you have a centralize place where an organization stores its documents and provides employees access to assets.
What resource would you point people to if they want to know more about digital asset management as a collaboration tool?
We just launched a webinar with our partner Long View that discusses how MediaValet’s DAM can be accessed right inside the Microsoft Sharepoint platform. It’s a great resource for understanding exactly how a DAM can integrate with another enterprise solution and bring real benefits to marketing and teams across an organization.
For getting back to digital asset management basics, check out our blog post:
You can also have a look through our success stories if you want to hear from users how digital asset management technology has changed how their organizations produce content: