Below you'll find a list of all posts that have been tagged as “spotlight”
How does a two-person graphic design team ensure a remote workforce, along with 64 community chapters spread across several countries, have access to the content they need to power stronger communities? This is the question we had for Cori Canady, Creative Director at Community Associations Institute (CAI). In addition to creating new, engaging brand content, Cori was spending up to …
How does one of the top-ranked universities in the world maximize the usage of their original assets across multiple teams and regions without even breaking a sweat? This was the question we had for Anthony Petre, Manager of Brand and Marketing Services at the University of Wollongong, Australia. As a self-proclaimed “lifer” at the University of Wollongong, Anthony wrestled for …
How does a single marketing team create and distribute 4000+ campaign assets to over 200 franchisees – all while adjusting to a temporary 90% reduction of staff? This is the question we had for Amy Lofgreen, Marketing Director at BaseCamp Franchising. In October 2019, Amy helped the BaseCamp marketing team find and implement a digital asset management system to help them with ongoing challenges with its franchisees. Little did they know how indispensable …
How does one marketing team go from spending almost 25 hours per week sharing photos, down to less than 5? This is the question we were hoping to answer with Naomi Pelkey, the Digital Media Producer for the University of Windsor. As the creator of all kinds of content at the University of Windsor, Naomi is all too familiar with …
When Jean Baak started his search in 2018, his goal was to find a single solution to meet HelpMeSee’s project and digital asset management needs. After evaluating multiple vendors, he found a best-of-breed, integration approach was the optimal solution. This interview shares the story of how MediaValet has helped Jean and HelpMeSee enhance creative production. To start us off, can …
How does one of the world’s largest global information companies ensure brand consistency across 45 countries? This was the question we had for James Carter, Global Brand Manager at Experian. As a critical player in Experian’s marketing team for over 9 years and one of the key stakeholders in their rebranding exercise, James was the perfect person to talk to about …