The Spotlight: Cori Canady

How Cori Canady Enables 64 Global Charters with DAM

How does a two-person graphic design team ensure a remote workforce, along with 64 community chapters spread across several countries, have access to the content they need to power stronger communities? This is the question we had for Cori Canady, Creative Director at Community Associations Institute (CAI). In addition to creating new, engaging brand content, Cori was spending up to …

Amy Lofgreen Spotlight Header

How Amy Lofgreen From BaseCamp Franchising Managed 200+ Stores with DAM, Despite Staff Being Reduced by 90%

How does a single marketing team create and distribute 4000+ campaign assets to over 200 franchisees – all while adjusting to a temporary 90% reduction of staff? This is the question we had for Amy Lofgreen, Marketing Director at BaseCamp Franchising.  In October 2019, Amy helped the BaseCamp marketing team find and implement a digital asset management system to help them with ongoing challenges with its franchisees. Little did they know how indispensable …

The Spotlight: Jean Baak from HelpMeSee

How Jean Baak Streamlines Creative Project Management for HelpMeSee with DAM

When Jean Baak started his search in 2018, his goal was to find a single solution to meet HelpMeSee’s project and digital asset management needs. After evaluating multiple vendors, he found a best-of-breed, integration approach was the optimal solution. This interview shares the story of how MediaValet has helped Jean and HelpMeSee enhance creative production. To start us off, can …

James Carter Spotlight

How James Carter Drives Brand Consistency

How does one of the world’s largest global information companies ensure brand consistency across 45 countries? This was the question we had for James Carter, Global Brand Manager at Experian. As a critical player in Experian’s marketing team for over 9 years and one of the key stakeholders in their rebranding exercise, James was the perfect person to talk to about …