Let’s talk marketing technology.
MarTech has been a buzzword in the marketing world for the last few years. But with everyone keeping their own stack close-to-chest, it can be difficult to understand how to build a strong, scalable technology stack.
How are other companies building theirs? What’s the latest “need-to-have” software? How do VPs and CMOs make the most of their MarTech stack?
These are the questions that MarTech Series sought out to answer.
In their new MTS MarTech Interview Series, MarTech hosts a Q&A style chat with marketing leaders to discover the MarTech they can’t live without, and the methods they’re using to make their tech work for them.
Most recently, MarTech interviewed MediaValet’s own VP of Marketing, Maria Osipova, to get her insight on where digital asset management (DAM) fits into the marketing tech stack and how CMOs can make AI-based asset search work for them.
Take a look at Maria’s full interview, to see how you can make the most of your MarTech stack: Interview with Maria Osipova, VP Marketing, MediaValet