AI is revolutionizing marketing, man using AI tools

Marketing and AI: How AI is Revolutionizing Marketing Efforts

Welcome to our three-part blog series, Marketing and AI! Over the next three weeks, we delve into the different ways AI is revolutionizing marketing and how to take advantage. From enhanced marketing efforts to additional team members to optimized strategies, AI and Marketing, the series will cover multiple angles on AI-powered technology and how it can strengthen your marketing team. …

video marketing

Mapping Video Marketing Across the Customer Lifecycle

Video marketing is not a new concept. In fact, since 2016 it has been commonly practiced, to excellent results, by some of the most forward-thinking brands out there.   Over the past seven years or so, video consumption has been rising steadily. But its not just in the younger generations – video marketing can impact everyone.  Not convinced video marketing is right …

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DAM for Tourism Marketing Agencies

In this post, we share the specific benefits of a DAM for tourism marketing agencies along with several critical features that will help you stand out from your competition.

What is Image Management? A Quick Guide

Image management is the storage, organization, centralization, and distribution of digital images, assets, and graphics. Despite the name, image management can also over a lot more than just digital photos. Photo organizing software and other digital libraries are becoming increasingly effective at managing other digital assets, including videos, presentations, PDFs, design files, and more. In this post, we’ll explain why …

7 Best Practices for Your eCommerce Images

With the recent acceleration in the number of companies shifting to eCommerce, several organizations have already invested time and effort into their big transition. Many of them, however, are unfamiliar with how to do it well and so we’ve put together some guidelines to follow throughout the process. Ground zero is ensuring your eCommerce site is packed with high-quality, accurate …

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Upping Your Headcount in 2022? Here are 3 Lessons Learned

As 2022 approaches and life slowly returns to normal, chances are your plans for the new year involve an increased headcount – a trend we’re seeing across many organizations. Within the last 2 years alone, many marketing teams have made the decision to move from agencies to hiring more marketing employees in-house. In fact, according to a recent Gartner survey, …