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DAM for Tourism Marketing Agencies

In this post, we share the specific benefits of a DAM for tourism marketing agencies along with several critical features that will help you stand out from your competition.

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What a DAM Year: 2020

David MacLaren is the Founder & CEO of MediaValet. Passionate and creative, he has built a 30-year reputation for identifying and solving problems head-on. Beginning his entrepreneurial career in his early teens, David has started a variety of companies that have defied the status quo and delivered industry-defining solutions. As the year comes to an end and I have a …

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DAM as the Foundation of Your MarTech Stack [eBook Preview]

Digital transformation has been the hot topic of conversation for years now, with over 70% of organizations already undergoing some form of digital transformation. The star of the show: your marketing technology stack. Having core technologies that are both scalable and adaptable ensure you’re enabled for growth, ongoing evolution and digital transformation success. No matter where you are in your digital transformation, …

The New Digital Normal – Supporting VPN Access

With droves of employees starting to work remotely in response to shelter-in-place regulations, it became a mad dash for companies to get the infrastructure in place to support a 100% remote work environment. The truth is, no one really knew how this was going to all work out, but priority number one was getting people access to remain productive. With …

What are Watermarks and Why Are They Important?

The creation of high-quality visual content, for any organization, is a significant investment in both time and money. The entire process—from brainstorming to photoshoots to graphic design—drains valuable resources. Even when working with an agency, it can take up to one month to complete an infographic from start to finish (and cost a couple of grand). When organizations leave their …

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Digital Asset Management in 2018: A Summary of the Year

2018 – What a year! DAM gained incredible momentum, consolidated vendors, refined its purpose and aligned with more marketing core disciplines, making this a standout year for the industry. In this post, we’re looking back at the developments that drove this year’s customer scenarios and vendor roadmaps for DAM. Developments in DAM 2018 Here are some of the most notable …

Advanced Search for DAM: 5 Use Cases

For most digital asset management projects, success is determined by this simple question: Can your users find what they need? If the search experience is poor and users are not finding results in the first few attempts, no matter how great and complex the solution is, there will be issues with user adoption and implementation success will be jeopardized. Keep …

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Managing Digital Assets and Media Content in Manufacturing

Manufacturing companies that focus on digital marketing are able to unlock the potential for significant growth. In fact, what companies state as their main priorities, fully relies on effective marketing including existing market expansions, unlocking new geographies and introducing new products and services. For marketers in the digital age, a company’s digital assets such as photos, images, content, media, videos …

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CRYPTOMEDIA: Blockchain in the Digital Asset Management Space

As a CTO, I evaluate emerging technologies that have the potential to massively transform or disrupt the industry that we are in. So, I try to gain a comprehensive understanding of the technology, look at how various industries are adopting it and determine if it can provide a significant competitive advantage for our company. If the likelihood of transforming or …