This blog post was originally posted in March 2018 and has been updated.
With only a month until Henry Stewart DAM New York 2019, it’s time to start thinking about your schedule! On May 2nd and 3rd, you’ll be joining hundreds who are seeking to learn more about DAM from over 100 speakers and 60 sessions - where do you start?
In this post, we’ve compiled must-see sessions to attend while at the show that cover main focus areas, including how to select a DAM system, AI capabilities, regulatory requirements and DAM implementations.
Let’s take a look!
1. How to Select the Right DAM
Jarrod Gingras, Analyst and Managing Director at Real Story Group
When: Thursday, May 2, 9:10 - 9:40 am
Who should attend: Organizations who are in the early stages of selecting a DAM vendor.
Why: In this session, Jarrod Gingras weighs in on how it’s important to stop asking yourself “What is the BEST digital asset management system” and instead ask “Which DAM is the best for you and your organization.” Gingras will also provide insight into the digital & media asset management marketplace and give a high-level view of what each DAM vendor can offer you in 2019. Learn more
2. Experimentation and the Connection Between Technology and Creative
Andy Hunt, Digital Innovation Lab at The Hershey Company
When: Thursday, May 2, 9:10 - 9:40 am
Who should attend: Organizations looking to make the most of their existing or new technologies.
Why: Finding creative applications for technologies is rewarding and challenging. In this session, Andy Hunt discusses the process of finding new technologies, lessons learned and how combining the creative aspects of an analytical mind can deliver powerful results. Learn more
3. A Practical Approach to Implementing AI in a DAM using the Cognitive Metadata Framework
When: Thursday, May 2, 11:20 -11:50 am
Who should attend: Organizations looking to implement artificial intelligence into their digital asset management system.
Why: With multiple AI services available for DAM and many horror stories of failed implementations, it’s understandable to be cautious when auto-tagging with AI. In this session, Jean Lozano and John Horodyski discuss the Cognitive Metadata Framework, best practices and core principles in leveraging various types of AI services in a DAM. Learn more
4. A Walk Through the First Year of Implementation: a Focused Review from the University of Central Arkansas
Kimberly K. Klotz, Director of Marketing and Staff Senate VP at University of Central Arkansas
When: Thursday, May 2, 12:20 – 12:50 pm
Who should attend: Organizations who have started or are looking to implement a DAM.
Why: Kimberly K. Klotz shares the implementation journey for the University of Central Arkansas, the challenges the university faced, and how the end product was successfully accepted. This session addresses how to create a multi-phase user engagement plan and how to move forward after an implementation. Learn more
5. DAM in a Regulatory Environment
Theresa Regli, DAM Industry Analyst, Author and Consultant
When: Thursday, May 2, 2:20 – 3:30 pm
Who should attend: Organizations who want to learn more about the recent regulatory requirements for DAM.
Why: What do GDPR, HIPPA and other regulatory requirements mean for DAM? In this session, Theresa Regli gives insight into the many regulatory requirements, risks and potential penalties, expectations, and how to remain compliant in a highly-regulated environment. Learn more
6.Metadata and Taxonomies: You Don’t Have to Start from Scratch
Yonah Levenson, Manager of Metadata and Taxonomy at HBO
When: Friday, May 3, 9:00 - 9:30 am
Who should attend: Organizations wanting to understand how to build their metadata and taxonomy structures.
Why: During the initial DAM set-up, it can be daunting to analyze what types of metadata fields and values you need. Yonah Levenson explains how to manage your taxonomy project and make existing metadata standards your own. Learn more
7. Increase Adoption! From Reluctant Interloper to Indispensable Workmate
David Lipsey, Conference Chair
Preston Anderson, Global Marketing Solutions & Support at Marriott International
Philippe de Alberti, Head of Product at MediaValet
Barb Hayden, Digital Asset Management IT at Procter & Gamble
Cyndie Lalic, Digital Asset Manager at Amazon Studios
When: Friday, May 3, 9:30 - 10:30pm
Who should attend: Organizations who want to increase DAM adoption.
Why: If you have a DAM, you'll likely have an adoption challenge. This session will highlight key principles to aid in DAM adoption and ensure that over time the DAM will become a solution that will be understood, familiar and loved. Learn more
Don't Forget to Grab Your eBook!
(P.S. Need a handy guide to help you with the show? Don't miss these The Complete Guide to Surviving Henry Stewart DAM New York 2019.)